In-App subscription benchmarks 1.0 by Qonversion

Just read this report from Qonversion. It includes quite some interesting facts about how (mobile) users are dealing with trials & subscriptions. Some key points (as it requires you to provide personal details in order to access it):

📈 39% of users cancel free trials in the first 24 hrs.
📈 42% cancel a monthly subscription during the 1st month.
📈 ~20% to ~30% (depending on the region) converts from trial to paid.

Also, 95% of the trials are either 3-day or 7-day. Hence, feels acceptable to have short trials.

PS. I am not connected with Qonversion in any way. Just found the details of the report quite interesting (perhaps even a bit shocking).