Indie Email Open Rates

This is very interesting - and timely for me as I'm putting together a cold mailing programme for a B2BC (professional membership organisation bought by individuals). I honestly don't know what to expect as the buying process is not pure rational/analytic - there's a lot of right brain emotional response as well as the business proposition. @rosie have you encountered this kind of thing in your work?

Wow Rosie, crazy.
Since December my weekly newsletter had 69% and 56% as the best and the worst was on with 25.3%
I'm amazed about the clicks...where are you sending them? what or why are they clicking?
Love your work, you know that, but thanks for sharing