Is midnight PST still the right time to launch on Product Hunt?
Currently prepping our V2.0 launch of OpinionX on Product Hunt (for next week hopefully).
When we did our original launch, we went live at the usual 12:01am PST (8am GMT) time, as is often said to be the right time to launch. A few companies had launched ahead of us and had 20-60 votes at 12:01am, helping them sit high on the list early in the day and putting us on the back foot to get organic traffic/votes. That back foot pushed us to over-leverage our personal networks, which ended up downranking us loads due to votes from direct traffic and new PH sign-ups.
Is the 12:01am PST idea not relevant anymore? If you launch before 12:01am do you get a full 24 hours on the site? Does anyone actually know this or is it all black-boxed?
Would love to hear any opinions or observations :)
Still totally relevant and definitely the right move. You can always go directly for 00:00:00 on that same day. Just be sure you engage your audience when you launch, since they are already signed up you shouldn't have a problem with the algo since they are existing users!
If you have upcoming page subscribers that is also another source you could tap into besides your regular socials