Is my customer acquisition strategy unethical?

Today I was introduced to a new #nocode tool called Softr.io (highly recommend). So to experiment I go into my playbook of ideas and find something I think is mildly cool to make a project around.

In the recent Presidental debate, somebody in the Twitterverse mentioned that it's crazy there was no ASL interpreter. It's something that I haven't thought about but it's really important (especially in politics).

So for this project, I created a subscription service to BSL & ASL interpreters.

This is for content creators like Vice, Al Jazeera, BBC, CNBC, Fox News, ESPN, and more to have access to quick and professional interpreters to make their online content (YouTube, Facebook, Instagram TV, etc) more accessible.

For me, ideation and development it's relatively simple. Where I get lazy is marketing and sales so recently I've been more proactive in attempting to improve that.

My marketing strategy is:

To start a change.org petition to challenge the largest content creators to begin to create multichannel content that is accessible to the Deaf community.

Then I provide the service to creators and show people are demanding accessible content from them by signing the petition.

Question: Is this unethical?

Additional Notes:

My business model would be auto-interpretation for X amount of content a month for X price and then charge hourly after that.

Website: https://zign.softr.io