Is our positioning clear? Honest feedback on our new AI landing page
Hey Indie Hackers,
We just put up the initial landing page for our new project: Uvilox AI (https://uvilox-aiwebsite.pages.dev/).
Before we actively start driving traffic and launching outbound campaigns, we want to make sure our messaging actually hits the mark. When you look at the hero section, is it immediately obvious what value we are bringing to the table?
A few things we’d love your brutal honesty on:
Does the branding feel premium and trustworthy for an AI tool?
Is the call-to-action clear, or does it feel confusing?
What is the #1 thing holding you back from signing up based on what you see?
Drop your links below too—happy to swap feedback and look at your landing pages in return!
My quick observations:
If you target deaf people, people with hearing problems , or companies serving them, - landing page is more generic AI-product, rather than the one that's focused on accessibility. Gradients, shadows, contrast in some places - don't align with such product. It's more technology focused, than human focused.
It's unclear who is the target audience. Is it B2C, B2B? 'Apply now' - seems more like B2B, but 24/7 emergency access is more about individuals? If it's both, you need to have 2 different landing pages. There are also many other 'small' things that signal different target audience
CTA 'Launch app' and 'Apply now' - compete. Not clear what to use.
I hope it's helpful :) Good luck!
Hey — you asked if the positioning is clear. Honest answer: no, and here's exactly why.
"Communicate Beyond Barriers" names no specific audience and no specific barrier. Communication barriers could mean: language translation, accessibility, remote team friction, hearing loss, enterprise collaboration. Your headline works for 50 different products and therefore sells none of them.
The fix is specificity, not a rebrand:
Before: "Uvilox AI — Communicate Beyond Barriers"
After: "[Your actual audience] can now [specific outcome] — without [specific barrier]"
Even "AI captions and translation for multilingual remote teams" is 10× clearer. It names who it's for. It names the problem. Visitors self-select in or out.
Second thing: "Three pillars powering accessible, barrier-free communication for everyone" — "for everyone" is "for no one." The moment copy says everyone, it's targeting no one specifically. Who is the one person you'd most like to have 100 of? Write the headline to them.
Both of these are headline and subhead rewrites, no new design. If the positioning question is what's actually stuck, happy to go deeper.