Is the CTA Strong Enough?
Hey Folks - we are pre-product but super excited to have rolled out a new landing page and some marketing collateral!
The big question is - is the call to action good enough? at Arrchiver: Search Less, Find More
Hey Folks - we are pre-product but super excited to have rolled out a new landing page and some marketing collateral!
The big question is - is the call to action good enough? at Arrchiver: Search Less, Find More
When I visit your page I actually see 2 CTAs:
You should choose exactly 1 CTA and stick to it.
To answer your question, I consider "Join Waitlist" to be a stronger CTA.
Yours,
KodingKitty
Thanks!
agree with @KodingKitty
Hi, nice concept. I consider the CTA lacking. I would do neither as the already listening of 'Join Waitlist' is hallow promise. The 'already listening' of 'using an unclear CTA such as Arrchiver' speaks into hallow promise. CTA have to be speaking into trust. Yours do not for me.
Not quite following the listening/ hollow promise thoughts. How would you rephrase or change the CTA?
perhaps learn more about how humans receive information. the DKDK model is well known. DKDK = Dont know you Dont Know. The 'already listening' is part of that model, what is the prevailing listening of the audience.
zero ability to change CTA: as 1) LP hallow promise. 2) arrchiver tells me zip.nothing.
so you will need to do some more work 1) getting clear on what problem you are actually solving 2) getting clear on how big this problem and to what audience
before we can start giving actionable insight.
FYI: probably one of the worse LP i have seen this month.