Is this service even required?
I'm a big believer in Affirmations; and wanted to do something in the space. After a few days of research, I finalized on the following idea:
A simple service that lets anyone receive their affirmation as SMS at random daytime, once a day.
The user would visit my web-app, enter their affirmation (140 chars), their mobile number - and done.
I offered 7-day free trial (no credit card required). The paid plan would start at $9.97 for 1 month and $14.97 for 3 months plan.
I decided to launch Google Ads to target people who were searching for affirmations; and spent about ~$150. About ~200 people clicked on the ads but no one even signed up for free trial.
Now I wonder if I should experiment with ad keywords or some other techniques to reach out to more people and see if the service works.
What are your thoughts on my service?
Interesting idea! I haven't thought much at all about affirmations, so I am probably not your target user. However I wonder if receiving it as an SMS maybe feels a bit too personal? I personally don't receive that many SMS, usually it is for official business. Otherwise I like receiving messages in apps so I can choose when to see them.
Email or in app notifications would feel less intrusive for me. I wonder may be, there are already services covering that and that's why you are testing this.
I wonder maybe comparing signups for email notifications vs SMS notifications may be still a valuable experiment?
Thank you for comment, @tulika19. I thought about alternate ways of delivering the affirmations; but SMS is the most promising one; because it cannot be missed. The users must have a bit of surprise every day and read their affirmation for it to be effective.
If I send affirmation via email; it'd not be as effective; because the user will be intentionally checking it.
App notifications would require app download; which I'm trying to avoid.