Here are the top 4 considerations when creating a design for law-related websites:
Let’s see some good design examples representing each point:
Site speed is impacting conversion rate - here is the study by Michael Wiegand.
Top takeaways:
▪️ A site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds
▪️ A site that loads in 1 second has a conversion rate 5x higher than a site that loads in 10 seconds
▪️ Your conversion rate decreases by an average of 0.3% for every additional second it takes for your website to load
Sounds pretty considerable, huh?
➡️ By the way, you can check the website speed here.
Let’s check examples of good-looking law websites with a great loading speed:
📌 1,2 seconds - BD&P website

📌 1,5 seconds - Cleary Gottlieb

📌 1,7 seconds - Skadden

To continue our previous topic - minimalistic websites load faster.
Never overcomplicate your design, especially when you create a law services design.
Minimalistic design helps concentrating on primary user goals. In other words - the audience clearly knows what they are looking for. Don’t frustrate them with tons of info. Just help them to reach their goal.
Great examples:



It’s time for interesting facts: nearly 57% of all traffic in the US comes from mobile devices and tablets (BrightEdge, 2017).
The same rule follows the law websites.
➡️ You’re not sure whether your website is mobile-friendly? Check it here.
For example, the BKLW website is a great example of adaptable and user-friendly website:
📌 Website:

📌 Mobile:

I bet it’s not the first thing that comes to your mind when you think about law design, isn’t it?
That’s how you can really stand out from the typical law websites. Do something unique, even though it is not commonly used.
Pay attention to little things, such as here:
Great CTA on the landing page - it is something you need.

Bright design is something unusual for a legal services website. Definitely standing out!

Thanks for reading till the end 💛
If you want to find more information regarding the topic - here it is!
Share your examples below ⬇️