It's time to pivot

We've hit a point in our product, popinvoice.com, where we need to pivot.

Despite marketing efforts (YT and SEO and we're constantly top 5 on SERP) and despite being the only "Notion invoicing SaaS" on the market, traffic is still low. There just aren't enough people looking for our solution, in its current niche (Notion).

One metric that we are proud of is our churn. It's really low. But that's not good enough. We need more customers.

That tells me that we have a great product, but in a very tiny market.

Compare this: "notion invoice" gets about 480 searches a month, whereas "invoice generator" gets about 200,000.

We need to expand or die.

So our next job is to work out how.

As always, will be sharing it all here.