I've Spent 3 Years Building This Growth Framework

For the last 3 years, I've been developing a new approach to paid social campaigns that I call "Video Funnels."

It centers on video view retargeting (VVR) to capture genuine interest rather than vanity metrics.

Here's why I'm so bullish on video funnels:

💵 Cost Efficient: With CPC over $1.50 and eCPV as low as 1¢, it's far cheaper to build audiences

🧠 Psychologically Effective: Sequence videos to turn early interest into later intent

💼 Works for SMBs: For <$10k budgets, this creates volumes of warm leads on-platform

🔄 Gains Feedback: Seeing how much viewers watch gives insight on messaging

Rather than mysterious impressions or expensive clicks, it keeps users engaged on social until they convert.

I'd love thoughts from my network:

• Does anyone have experience with video retargeting?

• What opportunities or challenges do you see?

Would love to hear your perspectives.