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I've teased this project for a while. Initial thoughts on this landing page?
by
Nick Freiling
https://www.marketresearchforstartups.com/
Hey Nick,
Good looking site. Wrt the copy, i already know that i need data and feedback as someone trying to start up a business. To me, the value that this provides is that i don't have to spend months trying to find 300 people to even sign up for my newsletter, much less give me feedback on the idea. So your h1 should speak to that. Make it punchy and make me stop scrolling and think "damn this is exactly what i need..."
something like "validate your idea in minutes, not months" or "instant feedback from 300+ users"
i like that this is productized and i can see pricing for each type of survey right in the hero. i do have questions about the logos since you don't explicitly specify that this service is used by these companies. have you consulted for them in the past or something?
maybe its my personal bias since i'm coming from IH knowing that you're adding logos trying to up conversion rates, but it might be better to be transparent and say like "our work is trusted by" if you just did some contract surveying for them, or if they're actually paying clients then "used by" can help clear that up. just don't want to come off as not trustworthy by being vague with that stuff.
GREAT thoughts. Thanks.
The client logos are paying customers of my other brand, PeopleFish. They bought very similar products. I'm still working out details of how to legally set MR4S up (as its own brand vs. as part of my existing brand), so that might affect how I should talk about those clients.
I think your landing page is great and communicates what you offer. I agree with the Shaunau regarding putting the 'Stop guessing' section at the top because it clearly explains how you deliver on your value prop.
The one thing that's not immediately clear is what does this $99 offer include? Is it pitching an idea or a/b testing it, or is it all of that in a single package? Might be good to bundle it up and clarify. :)
Thanks.
It's $99 per project. Users can pitch which one they'd like to run.
I'll think about how to make this clearer.
IMO this section should be at the top. I’d shorten the paragraph as well.
Stop guessing.
Start asking.
Our tools empower you to get same-day feedback from your target market. Learn exactly what consumers want so you can make better decisions. No more guessing!
—->
Same-day feedback from your target market. Learn exactly what consumers want and make better product decisions.
..Or something like that.
HTH
I agree with Shaunau the stop guessing should be first and body test more concise. Your content is all there but I would shuffle the sections I bit.
I am a product designer so some quick design observations -
Apart from the excellent points @AbhinavJain has raised.
The sections are all left aligned some of them could be centrally placed. It reads better and draws more attention.
-Survey tools can be centrally aligned and small paragraph text middle aligned.
Good luck :)
Thanks. Good thoughts.
Congratulations on building your landing page! Being a UI UX Designer I love looking at Landing Pages, here are my suggestions:
Just my two cents, I've just viewed the website on the mobile right now. And don't forget you already did awesome!
I agree about undraw. Suggestion for finding better images?
I'll try fade-ins. Thanks.
And about having another card for "Custom" -- I did have that at first, actually, but five cards horizontally just got crowded, in my opinion. What do you think?
Umm, just spent around 5 minutes in inspect element, it was fun. What's your thoughts?
https://ibb.co/N297BJn
Looks great! I'll do something like this.
94 views, 60 clicks, two comments.
I wonder what everyone is thinking...