Just Curious to Know.

Hey IndieHackers,

I am Sid & I am the newly appointed CEO of Draftss.
Have been working for almost 2 years here as the Head of Operations.
I know it all & can handle it when it comes to Sales & Operations.
But Marketing is new for me.

The Internet is full of advice & Marketers who just claim that what they are doing is the only best thing to do.
I am confused & don't know where to start.
Don't have much of a budget to experiment. Hence I thought of asking the community.
This platform has helped me a lot to learn & be the person I am.

So, I am back to understand this thing from you.
WHAT IS THE MOST OVERRATED & WHAT IS THE MOST UNDERRATED MARKETING STRATEGY?
What should I try & what should I stay away from as a new & first-time CEO?
Purpose: I want to get more leads. Get more conversions. Get more visitors.

Any suggestions & Recommendation is most welcome.
Thank you for all the support & looking forward to getting some more support.