Under Cloud is about transforming notes and research into a personal web connected via simple annotated links.
As a journalist, you'd link notes to messages saved from Gmail from an editor or a source, upload documents to Google Drive, grab an article from The New York Times and link to one from The Guardian, Los Angeles Times, and so on, which in turn link to a series of revealing tweets, and videos of important interviews found on YouTube.
So it's best to think of it as a rapid prototyping of knowledge creation that captures the learning process as a series of non-linear narratives.
I've been fortunate to have had the chance to show the Under Cloud to a few influential journalists and people in the EdTech space here in England, and the consensus appears to be that it has genuine potential.
I have big plans for the Under Cloud, and someone with a proven background in business development would be perfect. The immediate task is taking that expert opinion and finding a valid product-market fit.