Landing page feedback?
Hey folks! I've just made this landing page, and I'd love an unbiased set of eyes on it. Let me know what can be better, thanks!
This is also a chance to celebrate, because I've been trying to get this all up for quite a while. Yay!
Site is here: https://perci.ai
Cheers,
I love the idea! Is this built with GPT-3? Here's my advice:
I'd remove the full stops in the headings, they halt your eyes making it harder to read the whole page.
I think there needs to be a bit more detail on the page. AI for writing isn't something people instinctively understand.
Who's your one customer? Are they managing their own store? Are they a freelancer managing someone else's? Knowing that will help you write in a more colloquial way.
There's one thing missing on this page: pain. You don't need to write anything negatively, but there needs to be some kind of pain that your product is solving. Is it time spend writing descriptions for similar products? Maybe just trying to get through an insane amount of products in very little time? Perhaps it's working with expensive freelancers to crank out descriptions? Figuring out what the core pain is will make readers go 'aha, this is me, and this is exactly what I've been looking for'.
There's a lot of fear that AI writing isn't sensical. I'd prove the quality of your product with an irresistible offer like 3 free descriptions before asking them to spend (even if it is just $1).
If you're comfortable with me sharing it publically, I'd love to do a video review on a new YouTube channel I'm starting (I'm a conversion copywriter). Lemme know :)
Thanks for these in-depth comments! Yes, it's made with GPT-3. Good call on the full stops, I'll take those out :)
As to more detail on the page, do you think it's a matter of a few bullet points explaining what machine writing is? Or do you think it should go in-depth, possibly even having its own 'what is AI writing' page?
I'm currently targetting two separate customers – fashion entrepreneurs, and digital marketers at established brands. Trying to figure out which group is more interested now. The pain for fashion entrepreneurs is that they 1. don't know how to write them, and 2. don't have time/don't want to. The pain for marketers is that they have too many items to write for, or don't have the staff to do it internally. I'll look for ways to write that 'pain' into some of the content.
I'm offering a free trial of 10 descriptions when you sign up – should I make that more obvious? Seems like it didn't register with you.
And I'd be very comfortable with you sharing it! Let me know if you want me to walk you through the tool, happy to hop on a call or something :). Thanks!
Hi! It's looking good!
I've recorded a quick video but I think having a chat would be really cool. I think there's a lot more to think about on this homepage. Here's my initial thoughts: https://www.loom.com/share/5a053adbe907411787295f55516bb0a8
I've also built on what you discussed with @typeofgraphic re pricing and bigger businesses. I think it could be really useful to include bulk options. I see companies requesting these descriptions en masse all the time!
Haikuka I cannot thank you enough for your video! It's so helpful to sit with you and see you react to each part of the page...I have lots of helpful things to work on now :)
Do you have any recommendations on visitor tracking? Watching you scroll through, it occurs to me that I don't have any visibility besides simple google analytics events.
Cheers!
You're welcome!
Hotjar.com is the quickest way to see what people are interacting with (and it's free for the first three pages). Fullstory.com will give you more detail per session but it's a bit stalker :p
You landing page is really cool. It's not too lengthy, neither too short.
Maybe you could improve some things:
Hope this helps :)
These are all great suggestions Cristian, thanks!
I agree with @Haikuka's advice here. I'll try to amplify rather than repeat too much of their advice.
Your title says what the product is, rather than describe the benefit the product brings. The same way people don't want to buy a drill when they want a hole in the wall - people want to have high quality descriptions that convert. The fact that it is AI is important to you and to how you position and charge, but it is not vital to your customers.
You have two calls to action at the top: 'try it free' and 'get started'. Cut one of those. You could just have the button that says "Try it Free" and above write "no credit card required".
The three slides look messy with the arrows and blurred out graphics. I'd redo do these slides so that you have copy separate from the image. e.g. if you're only showing the input form from a whole page, why screen shot the whole page and blur it out just put text on it? Screen shot the box, write something softer that 'enter your details' ("fill in a quick form" or something that implies a minor inconvenience). Position the text properly and avoid ever using arrows to point to something obvious. If its not obvious, change the design so it is!
a slide to show a Submit button is an odd choice to me. You could pitch this as a 2 step process instead of free -1) fill in the quick form and 2) up to 250 word description that will convert more than your current copy.
How can your customers prove that the copy performs better. People don't have one product, they have 10-100+ depending on the size of the business. Partner with or recommend tools (or just provide/link to instructions) that can help people A/B test to prove your copy works better.
The "Descriptions, done" and subheading is much more impactful than the heading and sub at the top of the page. I'd use this one at the top. Just add the word "fashion" in the sub.
the 1-2-3 section is more clear than the image gallery above too. The copy could be tighter I feel. Being able to add tone of voice is super interesting, big selling point I'd imagine.
the first fashion pictures are half way down the page.. I'd put these where the image gallery is now. It's an opportunity to show a gallery of examples for a few fashion items too perhaps.. as other's have pointed out - there are no actual examples on the page!
This page feels more AI than fashion overall. It might help to make your audience more at home
its a very interesting product with a lot of potential.
Have you thought about:
Super helpful advice! It all makes a lot of sense. Thanks for your outside perspective :)
I'd love to make a Shopify app, but feel that I need to validate it before I commit to that.
I do offer bulk descriptions, but to keep things simple I'm not getting into bulk pricing yet. As far as subscriptions, other GPT3 tools only offer subscriptions (X generations per month) and though it's easier from a business side, it seems counter to how ecommerce stores actually operate.
Great, glad its helpful.
Is the marginal cost the same for each additional "unit" you sell the same or is it cheaper for you to do them in bulk? Putting clear and motivating pricing is never a mistake - if a customer with 100+ sees it will cost $100, yes that's simple. Most people would expect some form of bulk pricing though.
Subscriptions are appealing because they are a fixed cost. Businesses - particular if it's not an SME want to avoid variable costs. Plus, it would be good for you to have regular income from this for you i imagine. In that regard, I feel you'd have more success with medium and larger businesses who could set-and-forget a yearly cost and then do 5000+ descriptions a year. You're saving them a lot of money if this works well and replacing it with a fixed cost.
By only offering one price it also might be communiting that your system will create a 'perfect' description and it will never need to be done again. That cannot be true. What if I want to change it, or try a different tone for the same product(s)? There's a human-in-the-loop element that you're pricing needs to account for I imagine.
So.. if it were me I'd keep the fixed pricing 100% as an option, but I would definitely offer a subsription model with emphasis (and good deals) on being able to try out different copy for the same products over time.
It will benefit you to know what works and what doesn't for people. $1 per description - what if it's no good or i have to change it?
Great questions, and I hadn't really considered the fixed cost benefit to a business. Offering both kinds would be a good way to let users self-select :)
The marginal costs don't decrease with use in my case, but I'm sure that bulk pricing can still work well. I am not sure that it is a block to potential customers – at least the ones I am targetting so far – but something I should keep in mind.
You raise a great point about descriptions that miss the mark. One idea I've been toying with is the option to 'regenerate' if you don't like the description you got. This could show up next to the description on the tool page itself. It sounds like that's a potential hang-up that I should address in the landing page, perhaps?
Can you embed a sample demo example in the landing page itself?
The same form, but give the option to pre-fill it for some example products OR to write their own. This could be option to abuse in extreme cases (I heard that this happened to Experian - someone scraped their demo data validation tool and got thousands of validations for free).
Perhaps.. hmm.. maybe it could be a good conversion tool and low-risk from abuse... Let's say a person could only choose preset example products to populate the form, then they can only change one or two settings max.. like the tone. From there, a CTA of "try it free with your own data" might convert people well.
I like your idea to 'regenerate'. If your mark up can cover it, you could offer 2 or 3 free regenerations perhaps to encourage people to give you some really helpful data to feed back into the training data (I assume). If I generate a description, then regenerate, then choose my FIRST description, you can assume the first was better than the second.
I suspect you would also get some interesting data about when and how often people actually generate those alternatives. I would hypothesis two cases:
people doing them manually will regenerate more versions at the start for the first few, then after they trust the sytem and know what settings/tone they prefer they would do it less.
bulk users, doing hundreds or thousands of products, might want to generate 2 versions for every product and run A/B tests with them.
Who are you addressable segments and which of those are the segments you're actually addressing at this stage in your strategy? What kind of customers are you getting at the moment ?
The more I think about this, the more interesting it becomes. Sorry for the lengthy responses - you've caught my interest this morning with this :)
No thank you for your insightful thinking! A partial form is a really interesting idea – and I agree that a fully open form would be ripe for abuse (not to mention that OpenAI is extremely sensitive about how their API is exposed). But there could be a product that allows you to fill in the name, change the tone, type in some characteristics and see what it does? That's a really cool idea :)
The two addressable segments I've found so far are entrepreneurs who own their own fashion stores, and digital marketers at established fashion brands. I am still trying to find my first customers, but I've had lots of discussions with marketers before I launched this MVP. I'm still trying to determine which of those two segments is better to focus on at this point, and I'm running a few traction tests to see what the best way to reach them is. Still very low traffic at this point.
Any other ideas are very welcome! Thanks for your help :)
The page is overall quite good. I'd say the main problem is the lack of demonstration of the product. It would be nice to see an example of description the AI.
Also not sure I understand the pricing correctly: you don't pay once for a subscription let's say, but everytime you use the product?
Lastly, just for the esthetics, maybe you could replace the generic pictures (next to "Descriptions, done" and "Simple pricing. No subscription") by real people wearing nice clothes. It's just to remind people that your product targets fashion stores
Hi BibHack, thanks for taking a look! I put a demostration in the carousel images on the top, trying to show how the tool works as well as what the end result is like. Did that not read? Wondering if there is a clearer way to show the tool and the end results on the landing page.
You are understanding the pricing correctly, yeah. Is there a way you think it could be clearer? Or should I make it more prominent?
Good point on the images! I'll have a look at replacing those :) would make the whole site more cohesive as well.
Thank you!
Sorry for the late reply man.
No I couldn't see any carousel unfortunately :/
About the pricing, I think I was just a bit tired, this is probably clear enough, so if no one else rised the issue then don't pay attention to this detail hahaha