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Landing page feedback - My First Year

by JJ

Hey all,

I just launched https://myfirstyear.co

Is the website clear as to how the product works?

What changes would you make to make it more clear/show it's value?

Thanks!

JJ's avatarJJ
on June 25, 2020
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  1. 2

    Confused on the title, but video explained it.

    Don't launch this in India. Because grandmas are the one usually taken care of the babies all the time :D Since everybody stays together.

    surjithctly's avatar surjithctly
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    6 years ago
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    1. 2

      Perhaps the title should be the tag line and I should create a more self explanatory title 🤔

      Haha no India, got it.

      Thanks!

      JJ's avatar JJ
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      6 years ago
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  2. 2

    It looks clear to me, the video explains it well.

    hwatkins's avatar hwatkins
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    6 years ago
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    1. 1

      Thanks!

      Looks like I need to do a bit more on the website copy, for those who don't watch the video.

      JJ's avatar JJ
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      6 years ago
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  3. 2

    I like the look, feels very warm.
    I had to scroll to the 'SEND A PHOTO FRAME' section before I really knew what was going on, might be room to make it more immediately clear.

    Your website scores quite low on site speed, should be easy enough to improve some of that (and will help with SEO): https://app.pagewatch.dev/19961e4b13f422e831b9365045940c8246f73804/dashboard

    lpellis's avatar lpellis
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    6 years ago
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    1. 1

      Perhaps I should just remove the whole how it works section and skip straight to the send a frame GIF.

      Would make the page less beefy but perhaps more consise/clear.

      Thanks for the feed back 🙏

      JJ's avatar JJ
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      6 years ago
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  4. 1

    Hi @doublejay, wonderful idea! New parents must love this.

    I created SplashPad. As you write marketing content about your product SplashPad suggests language that helps you attract attention and sell. https://getsplashpad.com.

    I popped your landing page into SplashPad and it came back with these suggestions:

    1. Show some social proof. If anybody has used this, even you and your friends, show the joy that was experienced. For example,

    "Mary couldn't see her grandchild due to the COVID-19 quarantine. MyFirstYear helper her experience every month of her grandchild's first year. Mary was overjoyed."

    1. State who it is for. New mothers and fathers is an obvious choice. But there are other audiences too. For example, people giving gifts:

    "The perfect gift to give to new parents."
    "Give the best gift at the baby shower!"

    1. The pricing language was unclear.

    "Photo frame and 12 monthly photo cards for $8/month (charged once)". If it's charged once, why is there a monthly charge? Consider using this opportunity to add a special offer.

    "If you order before July 31, get MyFirstYear half off (usually $16, now $8).

    @doublejay, you can see more suggestions for MyFirstYear at https://getsplashpad.com.

    Very glad that you made this product. It's great for the world.

    ryanh1's avatar ryanh1
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    6 years ago
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