Landing page tips (and mockups) to help you grow
In today's post, we're reviewing Amy Porterfield's homepage. Amy's a best-selling author, online marketing expert who's made over $82 million in revenue, and the host of the top-ranked podcast, Online Marketing Made Easy.
She knows a ton about marketing and how to grow a business, and we hope our suggestions help her improve her website and user experience even more.
Let's get to it...
Homepage
Amy has some great elements on her homepage:
- The website layout and design is very clean.
- Her social proof is extremely impressive.
- The photography and images are excellent.
When you visit Amy website, you really feel like you know (and can trust) her.
But there's always room for improvement.
First, let's look at her current page (and what to improve):
1\. Add social proof
Amy has exceptional social proof, but it's scattered throughout the page. We'd recommend adding more social proof above the fold in case people don't see it further down the page. Here are some social proof elements she could highlight:
- New York Times best-selling author
- Over 52 million+ downloads (with 1 million downloads every month)
- 5,882+ 5-star avg. rating
- $82 million in revenue
- 50,000 students
- As seen in: Business Insider, Entrepreneur, and Forbes
2\. Improve the text for readability
While the website's design and layout are clean and polished, the text is very difficult to read. The font is too small and thin/light. The good news is this is an easy fix by editing the css.
3\. Move the call-to-action above the fold
When you load the homepage, the main call-to-action "LET'S GET STARTED" is below the fold, so users have to scroll to see it. Reduce the spacing to bring the text and call-to-action higher up the page.
The section above the fold is also very text heavy and it's not really clear what the main call-to-action is. We'd recommend using a standard headline and subheadline with a clear call-to-action.
Variations with improvements:
4\. Have one clear call-to-action 
Currently, the main call-to-action above the fold is the "LET'S GET STARTED" button that scrolls visitors further down the page. Then, there are three additional calls-to-action:
- Free quiz
- Free guide
- Free bonuses
With so many calls-to-action this section is overwhelming and confusing. It's unclear what visitors should do first. Tell visitors specifically what you want them to do and in what order.
We'd recommend that Amy look at VWO's heatmaps to see which CTA gets the most clicks. Then, if it makes business sense, focus on this one first then add the other CTAs later in the funnel. Or consider adding the top-performing lead-gen device above the fold, similar to Justin Welsh's upside down homepage.
In addition, add this main call-to-action to the menu bar.
5\. Show an exit overlay to boost subscribers
The great news is Amy has an overlay already built on the homepage.
The bad news is that it's hidden further down the page (under "Free Course") and most people won't see it.
Test showing this overlay to more people by triggering it to launch when a visitor is going to exit the page. This might be the information visitors were looking for and now they can sign up before they leave.
Conclusion
Amy Porterfield is an online marketing expert with some impressive social proof. She could further grow her business by:
- Adding more social proof above the fold,
- Improving the text for readability,
- Moving the call-to-action above the fold,
- Having one clear call-to-action, and
- Showing an exit overlay to boost subscribers.
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