Launch it even if you're scared

Yesterday, I launched my first cohort-based course:

I was terrified.

And in one moment - everything changed.

I was scared because:

• The slides are not fancy
• The branding doesn't exist
• The content is not copy edited

I had a perfection problem.

Then I asked myself:

What would I do if I wasn't scared of not being perfect?

Launch, of course.

I pushed the button and launched the course to 79,103 Twitter followers and 6,843 newsletter subscribers.

I realized in that moment, fear distorts reality and prevents us from taking action.

48 hours later, 170 people signed up, and I generated sales of $21,323.

So remember, in that critical moment, ask yourself what you would do if you were not scared.

The answer may surprise you.