Launch strategy for my new AI project
I’ve been working on Kamara, a VS Code Extension that writes and edits code, powered by GPT-4. It’s a tool for programmers.
Here’s the landing page: https://kamaraapp.com
I’m thinking about my launch strategy, here’s what I’ve got so far:
I’ve been tweeting about the app lately and there are a couple people that have interacted with my Kamara-related tweets and seem interested. My plan is to reach out to them to see if they want to try out Kamara. My question is weather to charge them or not. On the one hand I want to know that people are willing to pay for this but on the other I could use the feedback from early adopters interested in the project. Maybe just give them a promo like extra credits or a discount? Any advice here?
After that, the other places I’m thinking about launching are Reddit, which I like because I’m an active user there and I kind of “get” it, Hacker News, and some of the new AI directory websites that have been popping up, have to do some research on which ones. Eventually Product Hunt as well, although I hear you get better results there if you have users already that help you upvote? Is it worth waiting?
The other thing I’m a bit nervous about is the landing page. I know it’s missing something, maybe a video showcasing Kamara being used or just better copy, I’m not sure. Will have to test things there I guess, but for that I need traffic first to see if it converts at all.
Anyways, those are my thoughts on the subject for now, I’ll update in a week or two with how it all went :)
I have been working on growing my newsletter through being part of communities who may find it interesting. Joining Discord communities focused on AI may be a good one to consider.
I've been working on VS code extensions for the last few years, including one that was/is similar to yours ( https://github.com/rubberduck-ai/rubberduck-vscode ).
Besides reddit, product hunt, and the usual channels, I can recommend blogging (and x-posting the blog to dev.to, hashnode, medium (get publishers on medium)).
It's a crowded space with some gorilla competitors, good luck!
"My question is weather to charge them or not."
Pricing model in this case will depend on user expectation. You can choose from different pricing models, such as free, freemium, in-app advertising, in-app purchases, or subscription.
However, before you do that, employ different metrics and KPIs to track how users interact with your app, such as downloads, retention, churn, sessions, screen time, conversions, etc. These metrics can help you evaluate the performance of your app and identify areas for improvement. Benchmark your app with other similar apps in your niche and see how they meet user expectations. Check their features, design, pricing, reviews, ratings, etc. and see what they do well and what they don’t.
Great insights, Gonza! Thanks for posting this.
I'm working on ultramail, and I started by launching on twitter and launching on hackernews. I didn't get many upvotes on hackernews but I got like 100 landing page hits, from there it randomly got put on there's an ai for that, which gave 200+ landing page hits even though it wasn't on the leaderboard or anything. I think there's an ai for that is one of the best ai directories to advertise on.
Will look into it, I heard about it before, seems like it’s a popular one, thanks for sharing!