Lessons learned from a startup pivot

Owning your traffic is something I've never really thought much about. Setting up a DNS entry is a cheap way to provide a bit of indirection just in case. Really appreciating this reminder.

Lesson: Start with selling a Product not a Platform

This reminds me of a quote I saw recently on Twitter: First-time founders often build marketplaces. Second-time founders often build B2B tools for improving processes etc.

Not many people realize that a marketplace is one of the hardest business models on the planet.

Infrastructure is key, and so often overlooked. As you say, founders focus on PMF, and that's good but not if the infrastructure isn't there to support it. Migrations are AAF especially if they're preventable. You want to code your infrastructure for scaleability.

Great lessons. I think so many startup founders fall foul of this - creating a product that 'solves everything'. In other words, making it for everyone actually makes it suitable for no one. Specificity is key. Glad your pivot was successful.