LinkedIn engagement bait is a lead gen goldmine if you're not the one posting it
You might have seen this type of "engagement farming" posts on LinkedIn before: Someone posts "comment FRAMEWORK and I'll DM you {XYZ}." Then thousands of people comment. But the author disappears and sends them nothing.
What just happened: thousands of people publicly signaled they have a specific problem. And nobody helped them.
So I do the following:
I find a post like this.
I pull everyone who engaged on the post (either using a tool or even manually).
I message each of them: "Did you ever actually get that resource you commented for?"
The answer is almost always no. Then I send them something real.
I started doing this a few days ago. It's the least awkward cold outreach I've ever done because it doesn't feel cold to them. They asked for help. I showed up.
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Interesting angle — I've been building lead scrapers on Apify that score businesses by how neglected their online presence is. Similar idea, different execution. The scoring is what makes the data actually actionable.
The core insight here is about public intent signals. A comment on one of those posts is a person voluntarily announcing "I have this exact problem" to thousands of people — and then getting ignored. That's a pretty warm lead by any definition.
The reason the outreach doesn't feel cold is because you're completing a transaction they initiated. They asked for help, nobody delivered, you show up 24 hours later with the thing. That's almost the opposite of cold outreach psychology.
Two things I'd be curious about: (1) does the timing window matter significantly? Reaching out within 24h vs a week later — is there a drop-off in response rate? My intuition says yes because the emotional urgency fades fast. (2) at what volume does it start to break down? If 10 different tools start doing this on the same engagement-bait posts, does the "Did you get that resource?" opener become recognized and ignored the way cold email subject lines do?
The 55% reply rate is genuinely remarkable if it holds at scale. Most cold outreach dreams about 10%.
Interesting approach. I’ve seen a lot of similar posts while applying for jobs on LinkedIn — curious if people are generally open to follow-ups like this?
From my experience the reactions were pretty amazing. The reason for that, I believe, is that those people have an actual interest in the topic. So getting a reaction from them is significantly easier.
the numbers are impressive but the real unlock for me with dogfooding is the urgency it creates. when something breaks at 11pm and it's YOUR workflow, you fix it by midnight. no ticket priority - just direct consequence.
What's the rough breakdown per post — how many DMs you send, how many reply, how many turn into actual conversations? The framing is compelling but the numbers are what tell you if this beats standard cold outreach or just repackages it with better positioning.
this is actually a really smart angle. People already raised their hand publicly, so it doesn’t feel like cold outreach anymore. The interesting part is what you send after- most people still default to generic stuff there and kill the context. Feels like the real leverage is in turning that signal into something very specific, not just “hey saw you commented”.
How do you find these kind of posts for your specific use case? For example, I'm building an "AI Chatbot for your
Docs, SaaS & Support Site". How can I find the posts related to it?
You look for companies and people in your niche that post regularly on LinkedIn. And you can do a keyword search to find those people and companies if you don't know any top of mind.
The posts don't need to be hyper-focused around your exact problem. Obviously that's great but it is enough that they are in your space. You will see that the people are A LOT MORE interested in your product than random people who just fit your ICP.
So main take: The posts don't need to focus on your use case only, it is enough that they are in your space/niche/problem area.
This is actually one of the cleanest takes on outreach I’ve seen here — especially the “signal-based” angle.
One thing though: if you’re helping people find high-intent leads, your own positioning has to feel equally sharp.
“IbexAI” works, but it feels a bit generic for what you’re doing.
Curious — are you planning to stick with it long-term, or still open to refining the brand as this scales?
Amazing ;)
Will you try it?
Do you have a free trial?
Yes, if you're not happy in your first month you get your full money back, no questions asked.