Hi everyone!
I’m currently looking for a few companies that would like to receive a free mini audience research report.
Basically, you give me one question you have about your audience, product or market (or you can simply send me your website), and I’ll identify something relevant to research for you. I then research what people are already saying across social platforms and online communities (think of Reddit, YouTube, Quora, Instagram, etc.).
I create a short report showing the main patterns I found, supported by real quotes and conversations. This could help with things like positioning, messaging, content, ads or simply understanding your potential customers better.
To be fully transparent, I’m doing this to promote my audience research service, insightios.com, and show companies what this type of research can bring.
But the report is completely free and there is no commitment to work together afterwards.
If anyone is interested, feel free to comment or send me a message with a little information about your company and the audience you would like to understand better :)
Offering free audience research is a smart way to showcase your skills and build relationships. In my experience, it’s crucial to narrow down your target companies based on a few criteria that align closely with your research capabilities.
Start by identifying industries that could benefit from detailed audience insights—think about niches where you’ve noticed gaps in understanding customer behavior. For example, I once focused on content marketing firms looking to improve their engagement metrics. By reaching out with tailored research proposals, I not only gathered data but also deepened my connections in the industry.
When you reach out, make your offer specific. Instead of a generic audience research report, mention what insights they'll gain. For instance, highlight how you can analyze not only demographics but also specific content preferences or engagement patterns. In the past, I framed my offers around unique angles I noticed in my initial outreach, like “Are your customers more likely to interact with video content than blog posts?” This personalization can increase your chances of getting a response.
Finally, once you deliver these insights, leverage the opportunity to gather feedback. Ask them how this data can help their strategies, as it might lead to future paid work or referrals. I've found that even free work can create substantial value if you can turn those relationships into collaborations down the line.
Best of luck with your initiative! Engaging deeply in this manner could open doors you didn’t even anticipate.
I like this approach because the free report isn't just a giveaway — it also lets you validate whether the problem you're researching is actually important enough for a company to care about.
I'm taking a similar approach with a digital HR product I'm building. I'm finding that getting people to explain what they actually struggle with is much more useful than simply looking at clicks or views.
One thing I'm curious about: how do you decide which research question is worth investigating when the company gives you a very broad problem?
Hi! Thank you for your message!
Normally I can work with a broad problem and then from the insights collected see if it makes sense to focus on a nicher one. Also, I always offer (paid reports) more than one research question as part of the whole research, so there is plenty of space for info in different things :)
That’s a really generous offer! I’m building Miadraw, a free‑to‑use online diagram & flowchart tool.
One question I’ve been curious about: what pain points do real users run into with existing free diagram tools? Especially around signup requirements, watermarks, and export limits. Would love to see what patterns come up from community discussions.
Thanks for doing this!
Hi Terry! Sure! Could I get a contact email where to send the report?
Unfortunately here I can't upload it.
Hey Eduard, this sounds interesting. I’d be curious to see what people are saying about local home-service businesses, especially junk removal.
One question I’d love to research is: What usually makes homeowners choose one local junk removal company over another when they are ready to book?
I’m particularly interested in whether people care more about upfront pricing, same-day availability, reviews, photos of completed jobs, or simply how easy it is to get a quote.
I think this could be useful for understanding what actually influences the decision before someone contacts a local service business.
Hi Emily! Sure!
Do you already have a brand website created that I can take a look at too? It always give me good insights to look at the service you are selling too.
Also, could I get a contact email where to send the report?
Unfortunately here I can't upload it.
哪儿会有呢