Looking to improve my Landing Page
Hello everyone!
Hope you all had a great Christmas and are getting ready for the New Year!
It's been about two weeks since I've finally launched my platform www.digimmerce.com and I've been running ads through Google.
Can't say that performance is bad, with 300 landing page views, I've got 30 clicks on the CTA, although actual conversion rate is about 2%.
3 users have successfully signed up and other 3 users have not verified their email after registration.
My own suggestions for the landing page would be to add a section to show the available themes the user has to choose from and some more gallery/information about how the dashboard looks and how his shop would look like.
I was looking at https://designmodo.com/startup as a landing page builder and was wondering if it was worth it to create a new landing page with it.
Hey there!
Yes you are right, it was supposed to be "Sneak Peek" :) I wanted to not only include 2d designs and text, but also some images on how their dashboard is going to look like along with one image of a shop running on Digimmerce.
Although the ecommerce is really saturated, this area is not. Shopify, Woocommerce, Wix etc. are offering way more features and for more established businesses or atleast more technologically knowledgeable audience. Digimmerce is comparable to Sellfy,BigCartel or Gumroad.
If you mean trust in the sense of them sending me their private information, I'm keeping minimal information, like First Name, Last Name and Email. All the other information is off boarded to the Payment Gateways that are used for the checkout.
If it's purely about being new in the space, I'm afraid that was always a problem. Just keep going and hoping for the best it seems :P
Yes you are right, I've added the asterisk next to the transaction fee but with the new landing page, I didn't put the note in the bottom of the pricing section.
Best regards!
2% conversion is actually really good, so improving your website should yield even better results.
As for your landing page, if I was a user, I would be asking what benefits does this offer to me compared to what other companies are offering? It's not the cheapest, and it's not the most expansive.
So I am guessing the main selling point is its ease of use. If that is the case, then I would suggest having a video in your hero section that shows how easy you can set this up.
You said 5 minutes, right? If that's the case, then the video should have a timer at the top that shows how quickly you can set it up while you do a screen recording of yourself setting it up.
As for people not verifying their emails, have you considered doing research into how to avoid emails going into the spam folder? Because it's more than likely that is what's happening. I also would put some clear wording on the page after the email is sent (don't forget to check your spam folder!).
Some of the wording is also a little awkward. "Sell any kind of products. Whether it is a physical product or a service, we support it all!" should be more "Physical products, services? Sell anything."
Also, the pricing options don't really add any additional value. The first price jump is more than double, and all you offer is just paypal support and a slightly smaller transaction fee?
Also, saw the linked twitter, and congrats in starting work on this in 2020! I'd love to keep track of where this goes, so feel free to give me a follow https://twitter.com/TheRealEtch
Good luck!
Hey Richard!,
Thanks for the time you've dedicated to this. You are right about demonstrating about it's ease of use. I'm not fond the idea of including a recording of me setting it up in 5 mins due to the limited attention span that visitors have.
I'm considering either some section like 3 step grid of images, or just speeding up the video although keeping the timer going so they actually do see the 5 mins after the video ends.
For the pricing, I've decided to not offer any free plan for this. In the beginning I wanted to limit the products or images you can upload on the Starting Out plan but decided to scrap that due to the engineering efforts it would need to implement. Can put it back on the board if it would provide enough value( well, make the standard plan more enticing) Or just bump the transaction fee to something even higher like 5%. I want this plan to be like it's name is suggesting, starting out, just getting their feet wet by not investing a big amount on the plan.
I've been slowly fine tuning my UI, like the registrations steps by looking at my Hotjar Recordings, I highly recommend using them.
As per Twitter, i've actually started working on this in 2019 but posted about it in 2020. I will admit that I'm not that prominent of a user of social media but I've went ahead and followed you.
Best regards,
Alex
Good luck on your project then! I think the site would work great with some more social media marketing.
Thank you! Blog posting and sharing it on Twitter, making YouTube tutorials and also one video advertisement are my next goals and action items.