Maybe, just pay for ads!

Everyone loves the idea of “organic growth” because it feels free.

I’m building a startup called Elixa.app and I tried the whole “post on Reddit, grind organic, be consistent” approach.
And yeah — it works… a bit.

But it doesn’t create momentum.
It’s slow, unpredictable, and it doesn’t compound.

So I stopped trying to be clever and just paid for Meta ads.

Got CPL down to £0.17.
Waitlist went from 60 people to being on track for 10k by Feb.

Lesson: stop being cheap.
If you want speed, buy distribution.

Organic is fine for validation.
Paid is what actually scales.