Most focus apps count time. I built one that reacts to behavior. 👺
Today I launched CogniFocus on Product Hunt 🚀
After months of building, rebuilding, and questioning my sanity, it's finally live.
The idea started from a problem I kept running into:
Most focus apps are great at measuring focus.
They're terrible at protecting it.
The moment you open TikTok, Instagram, YouTube, Reddit, or whatever your personal attention black hole is, the timer just keeps ticking while your focus disappears.
So I built CogniFocus.
A focus app with a Goblin that reacts when you get distracted.
Not an AI chatbot. Not another productivity dashboard.
Just a weird little focus companion that notices when your attention slips and tries to drag you back.
Current features include:
👺 Reactive Goblin companion
🛡️ App blocking & distraction interception
⚡ Focus recovery nudges
📈 XP, streaks & progression
🔔 Planned sessions & reminders
🧠 Behavioral insights
The bigger vision is something I'm very excited about:
Most focus apps count time.
CogniFocus reacts to behavior.
I'm trying to build a companion that remembers patterns, notices focus struggles, and helps people recover from distraction loops before they lose an entire afternoon.
Would love feedback from fellow builders.
What feature would make a focus app genuinely harder to ignore?
Product Hunt launch: https://www.producthunt.com/posts/cognifocus
The feature I would make impossible to ignore is a very specific recovery screen after the blocked tap: what did you mean to do instead, and one button to start that thing now. Blocking alone creates friction, but recovery gives the user a clean next action before they reflexively try another distraction.
You should check StartupSubmit for visibility, backlinks, and early traffic.
The strongest part here is that you are not positioning this as another timer. “Most focus apps count time, CogniFocus reacts to behavior” is the real hook, and it is much more memorable than another productivity dashboard.
I’d keep pushing that angle hard: the product is about interruption recovery, not focus tracking. That makes the Goblin feel less like a gimmick and more like a visible behavior loop.
One thing I would pressure-test before more Product Hunt traffic, app assets, SEO pages, and user memory build up is the brand frame. CogniFocus is clear, but it still sounds like a focus app category name. If the bigger direction is a behavioral productivity companion that detects patterns, blocks distractions, nudges recovery, and becomes part of someone’s daily work loop, the name may eventually feel narrower than the product.
Xevoa .com would fit that larger direction better because it feels more like a modern productivity system than a single focus timer, while still leaving room for behavior tracking, app blocking, recovery nudges, AI patterns, and cross-device focus workflows.