Most founders and creators are using testimonials wrong

The more I speak to founders and creators, the more I understand how underutilised testimonials are

They are NOT just for slapping on your landing page

You have to use them throughout the WHOLE buyer cycle

Get more awareness & visits
Post them as videos and images on socials & in emails to drive awareness and traffic to your website.

Get more visits 2
Use them in your paid ads to reduce CPC and CAC.

Get more demos
Add them to your demo page to increase conversion to demo. And when someone books a demo, redirect them to your Wall of Love, and keep them interested.

Improve your outbound performance
Add testimonials to your pitches and outbound messages to increase the response rate.

Address sales objections
Address your prospect's objections with relevant testimonials. They're worried about setup? Send them a testimonial talking about how easy it was. Same for price, security and ease of use.

Increase landing page conversion
If your customer can sign up immediately, add them to your landing pages and sign up pages to boost conversions.

Activate more
Turn more sign ups into active users with success stories and testimonials from your happy customers. Send them in your email sequence.

Increase free to paid conversion
Use testimonials talking about the benefits of upgrading, or the specific features they unlocked.

Collect them automatically
Now the flywheel kicks in. Automate testimonial collection from your new customers and drive even more awareness, visits and sales.