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48 Comments

Most platforms treat founders as data. We're trying something uncomfortably human.

I'm a full-stack developer at SoftRankings.

Our co-founder Ayush Shakya said something this week that I haven't stopped thinking about. He wrote that after a founder lists on SoftRankings, he has almost no relationship with them. He knows their stage. He knows their category. He can see the impressions and the clicks. But they don't actually talk.

That's the gap he's trying to close. And I want to say why it matters from where I sit.

If you want to join the founder community, request an invite here: formsout.app/form/founder-email-collection-for-slack


I can tell you exactly how many pre-seed founders clicked through to a specific analytics tool last Tuesday. I can see which stage cohorts spend the longest time on a listing page. I know the geographic spread of impressions, the click patterns, the drop-off points.

What I can't see: whether any of it actually helped someone make a better decision.

That's the gap that's been sitting with me since we launched.


What the Slack actually is.

Our co-founder Ayush Shakya is opening a small, private Slack for founders listed on SoftRankings. Invited founders only, starting under 50 people. No weekly standups. No content calendar. Just a place where founders at similar stages can ask each other the questions that don't have clean answers yet.

Is this the right CRM at 8 people? When did you actually outgrow Notion? What broke first when you hit 20 customers?

Ayush put it well in his post: the most useful thing SoftRankings could be isn't a better directory. It's the place where early-stage founders help each other figure out their stack. The Slack is that bet made small and honest.


Why I care about this as an engineer.

Every feature I scope for SoftRankings is a guess about what founders need next. A good guess, based on real data, but still a guess.

A direct channel to the founders actually using the platform turns that into a conversation. That's not a small thing. It changes what I build and how I prioritize it.

Most tools are built for users. The feedback loop runs through metrics and support tickets. What we're trying, deliberately small, no promises about what it becomes, is to build alongside the founders on the platform.

That's a different kind of engineering problem. And honestly, a more interesting one.


If you've listed on SoftRankings, request a Slack invite here: formsout.app/form/founder-email-collection-for-slack

Haven't listed yet? Free, 24-hour review, no credit card: softrankings.com/submit

on August 17, 2026
  1. 3

    This resonates. Metrics can tell you what founders are doing, but not always why they’re doing it or whether the product actually helped them.

    I think that direct feedback loop becomes even more important as a product grows. A founder community can turn analytics from “what happened?” into “why did this happen?” — and that can completely change what you build next.

  2. 2

    The shift from tracking user behavior to actually talking with users is really interesting. Metrics can show what founders do, but conversations can reveal why they do it.

    How do you plan to turn those Slack conversations into product decisions without letting the loudest voices outweigh the broader user data?

    1. 1

      Slack gives us the why, but broad data still acts as our reality check. We only act on feedback when we see recurring themes in chat that line up with what the broader metrics are telling us.

  3. 2

    bro most platforms don't care after u list. this sounds different. hope it grows into something real.

    1. 1

      Appreciate it! That post-listing silence is exactly what we want to fix. Hoping to build something that adds real value long after the initial sign-up.

  4. 2

    I like the point about metrics showing what happened but not always why it mattered.

    I saw this firsthand with an early product user. Analytics could show me where they moved through the flow, but a direct conversation revealed the real friction was mobile UX and pricing. Acting on that feedback changed the product much faster than staring at dashboards would have.

    Small founder communities like this can become really useful if the conversations stay honest instead of turning into another promotion channel.

    1. 2

      That mobile UX example is a great reminder of why direct chat wins. And I completely agree on keeping it useful rather than promotional. We are keeping moderation tight so it stays focused on real problem-solving.

      1. 1

        Exactly. The value disappears fast once people start treating every conversation like a lead-gen opportunity.

        Curious how you’re thinking about moderation as the community grows. Are you keeping it mostly manual for now, or building some structure around it?

  5. 2

    Love this mindset. Metrics show you what happened, but conversations tell you why. Best of luck with the Slack launch sounds like a much-needed shift away from standard directory clutter!

    1. 2

      Thanks! Really appreciate the support. Excited to see how these initial conversations help us build something genuinely useful for everyone involved.

  6. 1

    the small size is a strength, especially if you make the first habit listening instead of broadcasting. one thing i would try is a monthly decision log: one member shares the question they faced, what they chose, and what happened two weeks later. keep it optional and summarize themes without names. that gives you a signal about whether the Slack helps decisions, not just whether people post, and it gives the product team real examples without turning the room into a survey.

    1. 1

      Love the monthly decision log idea. Tracking whether the community actually improves decision-making rather than just counting posts is a great signal. Definitely worth testing out as we onboarding the first group.

  7. 1

    The human side of technology matters. Data can tell us what is happening, but context helps us understand why—and that’s often where the best decisions come from. We think the same principle applies to business software: technology should help people work smarter, not make them feel like another data point. That’s part of what we’re building at Axiever

    1. 1

      Completely agree! Data tells you what is happening, but context gives you the why. Bringing that human context back into the loop is exactly what we are aiming for.

  8. 1

    The build for users vs build alongside founders distinction is more important than it sounds. Most product feedback loops run through aggregate data - support ticket volume, churn rate, feature usage. You can make decent bets with that. But the questions that actually change how you prioritize live in conversations, not dashboards. The 50-person ceiling on the Slack is the smartest design decision here. Small enough to maintain real relationships, too small for anyone to lurk anonymously. It removes the incentive to post for visibility. One thing worth watching: the founders who get the most value from a community like this are usually the ones who have already failed enough to know what they do not know. The most useful member is not the person with the highest MRR - it is the one who hit 20 customers and broke something specific.

    1. 1

      Spot on. The value drops fast once a group turns into self-promo. For now, keeping the cohort small (under 50) keeps moderation organic. As we scale, we will set up light structure to protect conversation quality. If you want to check out this early group, feel free to request an invite here!

      1. 1

        Makes sense. The window between small enough to moderate organically and big enough to need structure moves fast. Once you hit the point where norms need to be defined explicitly, the culture is usually already set. Getting that early cohort right matters more than most people expect.

  9. 1

    The metrics-vs-conversation gap is real - I'm early on FunderVibe and it's easy to see clicks/impressions without knowing why someone bounced. Keeping the group small and un-scheduled seems like the right call, most "founder communities" turn into another content feed the second they scale.

    1. 1

      Couldn't agree more. Staring at bounce rates without context leaves you guessing. Skipping the formal content feed helps us focus on real-time problem solving instead of background noise.

  10. 1

    I like this approach. The most valuable founder communities are often built around the conversations that happen before a problem becomes urgent. A founder may be focused on growth today, then suddenly land an enterprise prospect and discover they need answers around privacy, security, data handling, vendor due diligence, or AI governance.

    I'm particularly interested in communities like this because those challenges are much easier to address proactively than when they become a blocker during a customer or partnership conversation. I work with SaaS and AI companies on compliance gap assessments, privacy and risk documentation, vendor due diligence, and overall compliance/security readiness. 🔐

    Curious to see what kinds of products and stages the first group of founders represents.

    1. 1

      Exactly. So many critical security and compliance questions get ignored until they suddenly risk blocking a deal. Having a place to address them early is huge. If you would like to join in, you can request an invite to our founder community!

      1. 1

        Exactly—that's one of the reasons I think founder communities like this can be valuable. Many security and compliance issues only become visible when a founder is preparing for a larger customer, partnership, or due diligence process, by which point they can become much harder to address quickly.

        I'd definitely be interested in joining the community and contributing where relevant. It would also be useful to hear directly from founders about the challenges they're encountering as they grow.

        I tried the invite link, but it doesn't seem to be working on my end. Could you send the invite directly to my email instead?penelopeannekensington@gmail.com

        Thanks! 🙌

        1. 1

          This comment was deleted 7 days ago

  11. 1

    This resonates. Most "founder communities" attached to a product are really just retention mechanics wearing a friendly face get people to log in more, not actually help them. The tell is usually whether the company treats the Slack as a feedback channel or a marketing channel. Capping it under 50 and skipping the content calendar is the right signal. Curious how you'll keep it from turning into support-ticket-by-proxy once it scales past the first cohort.

    1. 1

      Great callout. Keeping the focus on true founder-to-founder dialogue rather than support queues is key to keeping it genuine as we grow.

  12. 1

    Really like the idea of building a genuine feedback loop with founders instead of relying only on metrics. Small, focused communities like this can lead to much better products.

    1. 1

      Thanks! Direct founder conversations give us clarity that pure metrics will never provide.

  13. 1

    That line is a strong brand positioning statement. It communicates that the platform values founders as people rather than merely treating them as data points.

    A slightly sharper version would be:

    “Most platforms treat founders as data. We’re building something uncomfortably human.”

    Or, more emotional:

    “Most platforms see founders as data points. We see the people, stories, and ambitions behind them.”

    1. 1

      Appreciate the feedback! That sharper phrasing hits really well
      definitely keeping those tweaks in mind as we refine the messaging.

  14. 1

    the stage-mismatch point above is the sharper question here honestly. even within "under 50 people," a pre-seed founder trying to pick their first CRM and someone post-PMF trying to figure out when to hire a first salesperson aren't going to get much out of the same channel, they might not even recognize each other's problems as relevant

    curious if the plan is to segment by stage as it grows, or if staying mixed is actually the point, since sometimes the person one or two stages ahead answering "when did you outgrow Notion" is more useful than someone at the exact same stage who's equally stuck

    1. 1

      Sharp question! For now, staying mixed is intentional. Often a founder just 1 to 2 steps ahead who recently solved an issue offers the exact answer a pre-seed founder needs. You are welcome to request an invite to the Slack community to jump into the mix!

      1. 1

        good to know it's intentional rather than something you haven't gotten to yet, that "1-2 steps ahead" framing makes sense as the actual value unlock, more relatable than someone at the exact same stage, less abstract than someone way further along

        might take you up on the invite, curious to see how the mixed-stage dynamic actually plays out in practice versus the theory

  15. 1

    This really resonates. Analytics can show what founders do, but conversations reveal why they do it. The small Slack experiment feels valuable because it creates room for honest context before turning feedback into product decisions.

    We’ve been thinking about the same feedback loop while building an bizmuse AI MV generator. The most useful feedback is rarely just whether someone clicked; it’s whether the product helped them turn a rough idea into something they were proud to share. Keeping that loop human and specific seems like the right way to build trust.

    1. 1

      Absolutely! Knowing whether someone turned an idea into something they are proud of is infinitely more valuable than just counting clicks.

  16. 1

    The distinction you're making between clicks and understanding is exactly right. Metrics show what founders did, not what they were trying to do. A click sequence can mean a dozen different things - confusion, deliberation, searching for something specific, or just browsing. You can't disambiguate without talking to the actual person.

    The Slack approach is smart because it flips the feedback loop. Instead of guessing at intent from behavior, you're creating a channel where founders explain their intent directly. That's not just more human - it's higher signal. And keeping it small means each conversation actually influences product decisions instead of getting diluted in noise.

    Looking forward to seeing what patterns emerge from the conversations.

    1. 1

      Spot on! Analytics show movement, but talking directly uncovers the intent behind it. Flipping that loop gives us much higher-signal feedback.

  17. 1

    I appreciate the difference between watching what founders do and actually understanding their rationale. ~

    Metrics show how users clicked, what elements they viewed, and when they left the site. They’re not great at saying what was going through someone’s head when they made that call.

    In my experience, a few honest dialogues can pinpoint things that weeks of analytic study will not. The data is certainly useful, but this pair of articles answer different questions.

    What’s interesting is what happens when those conversations become part of the product-building loop and not something you only do when you need feedback.

    1. 1

      Totally agree. A single 5-minute chat often saves weeks of analyzing heatmaps. Making that dialogue a continuous habit changes everything. If you would like to join us, feel free to request an invite to the community!

  18. 1

    The cap under 50 people is the right call, not a limitation. I run a WhatsApp community for founders, and the value collapses once it stops being people who actually know each other's businesses, somewhere past 100 to 150 it turns into a broadcast channel instead of a conversation. Curious whether you'll rotate people out as they outgrow the stage that made their questions relevant, since a Series A founder and a pre-seed founder asking "when did you outgrow Notion" aren't solving the same problem.

    1. 1

      That 100-member threshold is so true. Beyond that, real dialogue usually turns into noise, which is why we are keeping this initial cohort intentionally tight.

  19. 1

    This is a powerful perspective. Founders are often reduced to numbers—revenue, growth rate, funding, user acquisition, and market share—while the person behind those numbers gets overlooked.

    Building a company is deeply personal. It involves uncertainty, difficult decisions, missed opportunities, long nights, unexpected setbacks, and moments of genuine excitement that never show up on a dashboard.

    Treating founders as human beings means creating space for the full story—not just the success metrics. It means listening to what they are experiencing, understanding the challenges behind the results, and recognizing that every data point represents a person making decisions under real pressure.

    The best platforms shouldn't simply collect founder data; they should create meaningful connections, encourage honest conversations, and help people learn from one another.

    Because behind every startup, there is a founder with a story—and sometimes, that story is more valuable than the data.

    1. 1

      Very well said. Every metric represents a founder navigating real stress and risk under pressure. Creating space for that full human story is the core goal here.

      If you would like to join us, feel free to request an invite to the community!

  20. 1

    The shift from “what happened?” in analytics to “why did it happen?” through real founder conversations is really valuable. Especially at the early stage, a few honest conversations can reveal things that dashboards simply can’t. Curious to see how the Slack evolves as more founders join.

  21. 1

    The gap between seeing founder activity in analytics and actually talking to those founders is pretty striking. Curious what conversations emerge once the Slack gets going.

    1. 2

      we cover major topics:

      • Current site traffic from Softrankings to your product.
      • Provide beta testing user if your product resonates with our cases.
      • Founder to founders pain point discussions in channels.
      • Founder to founder discovery, connection building.
      1. 2

        The founder-to-founder conversations are the part I’d be most interested in seeing play out. What kinds of pain points are founders bringing up so far?

        1. 1

          @aryan_sinh it has been 2 days we have started rolling out the invites. I think it should be a collective efforts of all early stage, seed, pre seed founders to join in the SoftRankings Slack Comm.

          1. 1

            That makes sense. Two days is probably too early to draw much from the conversations yet. I’ll be interested to see what patterns emerge once more founders are actually in there.

  22. 2

    This comment was deleted 13 days ago

    1. 1

      Exactly. Numbers don't tell you the story behind the decision. Keeping it small at first helps us focus on real conversations instead of noise, so every piece of feedback actually means something.