Most popular auth methods in 2023 for web apps?
What are the most popular auth methods used in your applications by users?
For years I was using only the username + password method, now people tend to use Passwordless, MagicLinks, and oAuth providers like Facebook, Google, and Twitter.
I'm curious whether that's a new standard and what to choose to make most users happy and have a good sign up conversion.
I have a rule that I do not build auth in-house. I use Ping Identity, Okta, Auth0, etc to manage every piece of the authentication process. All of these make it super easy to add passwordless, social login, etc. with basically no dev time.
In terms of conversion, I'm not a psychologist, but I do think there can be too many login options. I usually offer traditional username/password, Google, Facebook, and Passwordless which covers the vast majority of users.
so much this. i will not roll an in-house auth solution anymore. it is way too much overhead and management when there are so many cost-effective options to ease the burden of 100% user management.
auth0 is big, we're implementing a complete migration to it right now and the sdk/api's have been great to work with. my personal preference is firebase, but really only because of it's integration with cloud messaging for push.