From reading a comment, I am going to partially restructure the site to include better copy, as well as a slightly newer pricing model to see if that helps things going forward.
Working on that now.
Thank you to @cohoist for responding to my ideas and validations post this week.
You're very welcome, @djronin47! I'm really glad you found it helpful - I'm excited to see the new and improved Simple Scanner!
I just updated the UI of the site again if you are interested.