My first SaaS turned one last week. What a year it's been!

Twelve months ago, I revealed Endorsal to the world. The website went live and I wrote about it in various places, including this post on Indie Hackers. Having spent the previous six years designing mobile apps (mostly games), Endorsal was my first foray into the world of SaaS—and a bit of an experiment.

Fast forward a year and I'm happy to say that the experiment has so far been a success. As I write this there are 4,590 businesses using Endorsal, nearly 200,000 testimonials in the database and our front-end tools (review widgets, FOMO popups & Wall of Love) have been viewed over 43 million times.

Not everything has been plain sailing, of course—especially when you throw a global pandemic into the mix—but it's safe to say that for what started as a roll of the dice has blossomed into a business that I'm immensely proud of.

I wrote a full account of the first 12 months of Endorsal, feel free to have a read: https://endorsal.io/blog/happy-first-birthday