Foreword
3 weeks ago I've launched Marketing No More.
I was inspired by Brett's Designjoy and decided to do marketing on subscription for SaaS. Simple idea, simple price.
After doing some customer development I realize that it will be too complex to provide 15+ services because products on different stages need different approaches. And I decided to niche down and start with a small simpler service — blog ghostwriting.
And in this series of marketing tactics, weekly I share describe actions I do to attract customers.
My global marketing strategy is simple — find a repeatable and scalable growth channel that returns $2 or more for every $1 I've put in.
Week #1
Right now I am at a very starting point on a mission to get my first customer and will do a manual thing that doesn't scale — cold outreach.
I've started with simple numbers for the upcoming week:
• 10 Twitter DMs per day;
• 10 cold emails;
• 3 twitter threads per week;
• 1 micro project in 2 weeks to boost traffic to the site and build an email list;
Here are some numbers I got so far:
• 421 users, 595 sessions(GA)
• 2 newsletter issues
• 263 newsletter subscribers(9 unsubscribe)
• Sold 3 sponsorship posts
This number I got from the launch of the first micro-project 100+ Best Marketing Threads.
The next one is already a work in progress, but I'll an announcement later(will be about newsletters).
That's pretty all with the plans for this week. See you in the next one 🙌
Here you can check all the links that I'm tailing about:
Looking forward to following along! Curious, how did you get your newsletter subscribers? We have around 1500 subscribers but haven't explored sponsorships yet.
I used a little facebook hack to do it and explained it here
https://twitter.com/dubovetzky/status/1518607981046247424
For the sponsorship, I guess I just got lucky to get it so fast
"find a repeatable and scalable growth channel that returns $2 or more for every $1 I've put in."
If you could find a way to make that work for other businesses as well I think it would be very attractive.
Marketing is a bottleneck for many startups.
I'm not sure IF there's an easy method to make it work. But that could be a good angle to approach it.
The problem here is that not scalable for 1 person's business. Each business is very unique, has a different product-market fit and capacity.
The general idea of Marketing No More is a platform with different services you can use on a subscription to get your "$2 or more for every $1 puts in" faster.
Like blog ghostwriting. You don't spend time finding a copywriter, doing research, and so on. Just post ready-to-use content.
But you need to focus on your product growth and metrics that are important to your product. I just can't do that
Can you say more about how you got sponsorships so quickly?
For the sponsorship, I guess I just got lucky to get it so fast. Sponsor just riched me out
This is really interesting. Did sponsors approach you first or did you do cold outreach to get them as well?
For the sponsorship, I guess I just got lucky to get it so fast. Sponsor just riched me out
same question!
Did you actually sell with this tactic?
I've sold sponsorship posts in the newsletter, but not yet Marlketing No More
Stop, I'm confused. Is Marketing No More your product? Or did you advertise there?
Marketing No More is my product)
But also I have a newsletter called PROOFS, and sold sponsorship there