Need help pivoting ideas
Currently, I have a B2C product for consumers to accurately choose credit cards. I want to pivot to B2B and white label my solution to blog writers and financial websites, as the tech smart financial product solution. Good idea? Other ideas?
I'm not really sure I follow, can you talk more about it?
Limited by the word count haha. So basically our current product uses customer's spend data to make cash back projections for the credit cards on the market. Really tough getting this going - lots of trust build up needed and I am not really a B2C wizard. We had the idea of selling directly to financial blog-type sites (NerdWallet is an example that would be too large to target but think along those lines). These sites just have articles and lists of financial products but are not very specific and make consumers need to do their own analysis and guess work. If we white labelled our product, we can build out a precise product selection tool across different financial products for these sites to help them provide more value. Now we are doing B2B and let the blog type sites do the B2C. It was just an idea...
Ohhh i gotcha now. Honestly, that sounds pretty cool to me lol, and I know a bunch of my friends were looking for information on what credit card to get (most of them just settled for the easy Discover card in the end)