Hi, I'm Matt from IbexAI. I'm a cold outreach geek and that's why I built a tool that monitors LinkedIn to find people interested in what you're selling.
I'm into cold outreach since quite some time and ran a LinkedIn outreach agency before my SaaS. Below is one of the best replies I ever received on a cold outreach.
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"Hey Matt,
Not looking to change anything on my end right now, but credit where it’s due, that was a solid cold reach out. You earned a response.
I can spare 10 minutes. Drop a calendar invite for any time next week and if it doesn’t work I’ll move it.
Talk soon.
Thanks,
xyz"
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And guess what: This guy became a customer after our call. In case you also want to get positive replies check out IbexAI.
Cheers!
Thanks for sharing, really interesting case.
I'm also working on my own small project (AI API), mainly relying on content for customer acquisition so far. Cold outreach has been something I've been hesitant to try.
Quick question: how did you find the "right people" in the beginning? Did you blast in bulk or customize each message?
— A Chinese teacher still figuring out customer acquisition
I think this is the harder part than the copy itself.
A lot of outreach underperforms because people focus on personalization before they’ve found someone with an actual reason to care now.
The best starting point is usually public signal:
• asking for recommendations
• complaining about a workflow
• hiring around the pain
• actively looking for alternatives
That’s a big part of why I’m interested in public signal prospecting in the first place.
I use IbexAI to identify people on LinkedIn who have an interest in what I'm selling. Check it out www.getibex.com
Could you share some more insight on looking for potential ICPs? Are you tracking buying signals or triggers and if so, how?
Yes, we're tracking engagement with relevant topics on LinkedIn. Example: If someone likes a post of a competitor of yours. Such a person has a very high likelihood of being in the market for your product. Feel free to book a demo call on our website and we can show you how the tool works exactly.
The reason that reply worked is because the person felt respected, not sold to. "You earned a response" — that's the whole game right there. I'm doing cold outreach to Premier League football clubs right now (selling sports intelligence reports) and the biggest lesson has been the same: lead with something they can't Google themselves. I send a sample benchmark report showing their specific sponsorship exposure data before I even ask for a call. The proof point does the selling, not the email. Best response I've gotten so far was basically "how do you have this data?" — which is exactly what you want. Curiosity beats persuasion every time. What's your typical reply rate looking like with the LinkedIn monitoring approach? And do you find warm signals (like someone posting about a relevant topic) convert better than cold list-based outreach?Reply rate is at 55% and yes, people convert significantly better
That reply format is interesting — "credit where it's due, that was a solid cold reach out" is essentially a prospect saying "you passed the bar that everyone else fails." That's rare.
The thing that strikes me is the alignment between what made this work (relevant timing, clear signal, short message) and what makes any founder-to-audience communication work. The principle is identical whether you're doing cold outreach or getting early product feedback: find people who are already thinking about the problem, catch them at the right moment, and make the first contact feel like a service rather than a pitch.
I'm curious about one thing from the product side: when IbexAI surfaces a high-intent lead, how does it handle the warm-up handoff? Like, does the tool suggest a specific opener based on the signal it found (e.g., "I saw you commented on [X post]"), or does it just deliver the prospect and leave the message to the founder?
As of now, it leaves the message to the founder
"This is gold. 'Public signal' as a starting point makes so much sense — instead of guessing who needs it, just listen to who's already asking."
That reply is a masterclass in what good cold outreach can achieve. The prospect literally credited the message itself before agreeing to a call — that's not just a yes, it's a signal that the approach was genuinely different from the noise they usually get.
The key insight here is that most cold outreach fails at targeting, not at copywriting. Reaching someone who's already engaged with a problem you solve changes everything — it's the difference between interrupting someone and showing up at the right moment.
Question for you: when IbexAI identifies a high-intent lead based on LinkedIn signals, how recent does that engagement need to be for it to still convert well? Like, is there a meaningful drop-off if someone commented on a relevant post 2 weeks ago vs 2 days ago?
There is a decline for sure. Within 48h is best.
Personalization is everything in cold outreach.
Generic messages get ignored instantly.
What made it land — the hook or the offer?
Cold outreach is broken because everyone optimizes for volume over relevance. The fact that you're getting better replies suggests you're solving the personalization problem at scale, which is the hardest part. What's the open rate looking like compared to generic outreach?
Love this. Most people underestimate how rare it is to get a positive cold outreach reply, let alone one that praises the message.
Curious, what specific elements of that message do you think made it land so well?
I feel like when people see a genuine reflection of themselves in you, that's when they are wiling to basically become a friend. Not just a customer.
That reply says everything — good outreach doesn’t feel like outreach.
I have seen the same: when it feels genuine and relevant, people actually want to reply.
Congrats Matt, this can be very useful, I shall try it out, many thanks for sharing
This is the dream response right here! Respect the hustle, Matt.
It just proves that founders don't hate cold outreach; they just hate lazy, generic spam. When you actually do your homework, people respect the effort. I’m currently running cold outreach for my Shopify SaaS by running their store's data and sending them their exact site speed metrics before I even pitch anything, and the personalization makes all the difference.
Out of curiosity, what was the specific 'hook' in your original message that made him realize it wasn't an automated template?
I'm new to this cold outreach thing bootstrapping do you guys have any idea on how to like get beta testers and customers its really hard for me with no money.
Cold outreach doesn't cost you a lot. You can start from your Linkedin profile, that's for free.