Newsletter sponsorship that gets you good ROI?
I'm planning to sponsor some B2B newsletter this month as experiment.
Any good B2B newsletter that gets you good ROI recently?
This is my first time sponsorship so any particular things to keep in mind while negotiating the price? or ask for?
Context: Our SaaS is a customer support platform like Intercom/Zendesk.
ROI would depend on the alignment between your target market and the newsletter's subscriber base.
Please do not start from a technique, like "sponsoring newsletters". That is a recipe for disaster (or at least, ineffectiveness). Start from your target market and explore how you can reach them.