[No Cost Marketing Hack] Why you MUST brand everything

I'm going to let you in on a little branding secret. You can thank me later.

No matter what you do, you won't be able to make it stick unless you brand it.

Branding is the process of giving a name. Give it an identity. It’s the simplest market hack that you can deploy at no cost.

Podcasts, webinars, partnership meetings, frameworks you created, categories you are trying to create. Without a name, whatever you do people won’t remember.

If done right, a brand name can create a unique identity, create an association in people's minds, and sometimes even differentiate you in the marketplace.

Here is a real world example for you -

We ran two podcasts at one of the previous companies I worked for, both had unique names -

Content Components

Titans of Tech Comm

In our case, Titans of Tech Comm was well differentiated as the name implied that it was for people involved in Technical Communications (Tech Comm), which was our core target audience.

Folks loved that name, and quickly associated it with. Win-Win!

The name increases the chance that people will remember your work.

It's hard to talk about something without a name, so why not give it a name?

Thus, I urge you to brand everything!!

If you like this type of content, every week I share 4 really insightful marketing strategies and tactics via my newsletter: Fresh Salmon.

https://freshsalmon.substack.com/p/content-discovery-brand-everything