Nobody Wants to Think about their Cash Flow

But you should.
Most founders I talk to:

• have tried templates

• have built something at least once

• understand the importance in theory

And yet, day to day, they mostly just check the bank balance.

Not because they don't care.
Not because the tools don’t exist.

But because forecasting requires intent every time.

If you don’t actively open the file, the future disappears.
And when things feel “fine,” it’s easy to avoid looking ahead.

I’m realizing the hardest part of building a cash tool isn’t accuracy or features —
it’s designing something people will actually re-engage with when they’d rather not think about it.

Curious how others have approached products where the enemy isn’t complexity,
but avoidance.