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Notification before renewal charge?

Is there any reason [most] SAAS apps don't send you a notification before a renewal charge? Not necessary? Strategy to reduce churn?

on July 14, 2019
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    Probably to reduce churn.

    We did that for a while, but then some people would complain that they hadn’t planned to renew. We send them a reminder now because it’s the right thing to do.

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    This comment was deleted 7 years ago