On building and growing an audience…
There's a TON of actionable advice about building and growing an audience in this 70-minute video from David Perell and Anthony Pompliano. I've tried my best to summarise it in a digestible format…
General advice
💲 Audience = the new currency
🐌 It takes time & effort—can you do it?
🔁 Persistence is the most important thing
♾ Create as much "good enough" content as possible
🎯 Focus on one platform at a time
👂 Listen & talk to your audience
Actionable ideas for Twitter
🔟 Create 10+ tweets a day
✅ Use spacing, and punctuation
⬆️ Lists increase virality
⬇️ Links hurt virality
💬 Reply to and engage with other tweets
👤 Set up your profile / add relevant info
🔗 Don't just share links / summarise
Actionable ideas for Email
🔁 Be consistent
🆓 Give free value first
🙏🏻 Don't be afraid to ask people to subscribe
📣 Promote content before AND after publishing
🔗 Share passive links to your content in every email
💰 Upsell, and ask your audience to help you promote
Actionable ideas for YouTube
📌 Use the banner to explain what you do
🙏🏻 Don't be afraid of asking people to subscribe
🔍 Don't forget SEO for your video within YT
🔗 Put passive links to your content in video descriptions
📹 Create an "outro"—ask people to subscribe
Actionable ideas for podcasts
🔁 Persistence wins
🗣 Find guests with large audiences
📖 Authors with new books = the perfect candidate
⏺ Record audio + video via Zoom
🎙 Use a good mic + lighting
🎬 Promote with micro content
🗒 Add transcripts + notes for SEO
There's more…
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Great summary of the video from Pomp and Perrell @Merott. Thanks for sharing.
Thanks Gordon, I'm glad you liked it! 🙂
Thanks for the great summary :) !
You're very welcome, Fatou! :)
Thanks for the summary. I'm not sure about
Create as much "good enough" content as possible- so many others have made progress from a single post - does that really happen by piling on enough good enough?Like all advice, it's not so black and white, and one should take it with a grain of salt!
I think the point Pomp was trying to make is that the more you create, the better your chances of getting seen, and the more you can keep improving. Your "perfect" content is of no use if no one sees it.
Also, most people don't really know which one of their articles/tweets/podcasts/videos/etc is going to become popular. I think I remember @anthilemoon saying something to that effect before.
Because of that, it's better to create more content—as long as they meet a certain quality bar—than to try and craft the "perfect" piece of content.
Yes but there is the amount of research one can do in Google trends before even writing the piece. If you can't at all tell what will be popular then what is the quality bar defined on?
Hmmm, liked your Twitter suggestions. I feel like it's a never-ending cycle of learning content marketing best practices. Thanks for this post!
Thanks, and yes, it's a never-ending cycle. It's important to not get stuck in it and just start experimenting, failing, and learning until you succeed! :)
Thanks for sharing it
This is super helpful, thanks for sharing! We're starting our plan to increase traffic and build our audience. Just shared with the team!
Thanks! I'm glad you found it worth sharing! :)