
Every product I've built started the same way: "make it like [some app]."
So you open the App Store, grab the screenshots, drop them in a doc and that's where it dies. A reference is a flat image. You can't edit it. You can't hand it to Cursor. You end up describing it in a paragraph and losing most of what made you save it in the first place.
Three things people do today, all lossy:
Describe it in words. The AI gets the vibe, not the structure.
Rebuild it in Figma by hand. Two days of work on something that was only ever a starting point.
Feed the PNG to an AI coding tool. You get one pretty screen with no navigation, no states, and no idea what screen 4 is.
We just pushed a feature into testing that takes the URL instead. Paste an app store link → we pull the store screenshots → out comes the IA (the actual screen map), the wireframes, and editable HTML.
The image attached is the Duolingo run. Top row is what the store gives you: 8 marketing crops. Bottom row is what came out real screens you can open and change.
Three things that surprised us building it:
Store screenshots aren't screens. They're marketing assets cropped, annotated, rearranged, sometimes composited from screens that don't exist in the app. A good chunk of the work is undoing the marketing before you can read the product.
The hard part is what's missing. A screenshot shows exactly one state. Empty, loading, error, and whatever happens after you tap none of that is in the pixels. It has to be inferred from the IA, not read off the image.
We stopped chasing pixel-perfect. Early versions tried to match colors and spacing exactly, and the output was worse. Nobody actually wants a clone. They want the structure screen count, hierarchy, navigation with their own design on top. So now structure comes from the reference and visuals come from the style guide, and they're deliberately separate.
It's in testing now. If you've got an app you keep pointing at as "like this," I'll run it and send you the output.
Real question for the room, though: what do you actually do with reference apps right now? I keep meeting founders with a folder of screenshots and no next step, and I want to know if that's everyone or just the people who end up talking to me.