Personal vs Brand twitter accounts. Why not both?

Most indie hackers run two (or more) twitter account. One personal account as an indie hacker, and a brand account for each startup.

Their personal account will almost always have more followers than their brand account.

The theory is that people don't want to engage with brands.

So, for the next 30 days, I've turned my "business-of-one" brand account into a personal account to see if it will get more engagement.

Now the hard part... keeping both accounts active. 😕