Please critique my landing page copy

Hey Herman, I still think you should alleviate the anxiety about "why should I host something on here for the long term?". "Will this be around for years? How is he making money from this?"

Maybe a "Build a blog that'll be around for years, because I've made this for myself so I can host a blog for years" or something. The fact that it's free isn't too re-assuring too.

Anyway, that's my take.

Nice thing going on here! Please bear with me and my feedback:

"Discovery feed" looks a bit weird. Most people will probably guess correctly what it stands for, but no guessing should be necessary this early on. I'd put something like "See what others write" or similar.

Hey Herman, the headline tells me what it is but not really why I should care, or who it's for.

This type of blog will appeal to certain types of people. What is their biggest desire or biggest pain when it comes to blogging?

I'm going to guess it would be for serious writers, like those who frequent a site like Medium.

If this were the case, I would go with a headline that reads more like this...

"Finally, a blog platform for serious writers - where words matter most"

Subhead:

"Bear Blog is a blogging platform that puts the focus on the written word first while protecting the privacy of your readers"

• Superfast on any device with no code bloat.
• No trackers, ads, or scripts
• Works seamlessly, and looks great on every device

Hope this helps!

Hi Herman,

The copy is super crisp and short. There is some disconnect in what the copy portrays and what bearblog actually capable of.

When I read the copy, I felt like it was a minimal framework which I can use to build a blog. It only occurred to me when I checked this question "Can Bear Blog be self-hosted?" on the Github page.

The copy is super clear about how BearBlog is different and unique in a pool of blogging sites but it is not clear on being a platform ( like Medium ).

I would suggest to use the word "start" instead of "build" in the headline as well as at other places in the copy. The common search of a wanna be blogger is to how to start a blog. So using a headline like:

Start a blog with the only privacy-first, no-nonsense blogging platform.

It's good that you highlight how the blog is super-light for the readers. I would also emphasize the benefit of the ease of starting a blog with BearBlog cause it takes less than 2 minutes. And this is a super attractive for new bloggers.

I hope it was helpful for you!