Please critique my landing page

Hi Will your service is very valuable! Also the descriptions are very good. I like the value you already provide with your landing page!

The following things occurred to me:

• The headline with 3 periods is too much. 1 period is better I guess
• Your CTA could be more directed to the the tool. "Get your users ideas. For free" - or something like that
• "We believe Kano model surveys should be easy to run" - this is not bad, but you could make this even more about the user. Not about "we". "You deserve..:" or something like that.
• "No more spreadsheets, no more templates, no more forms, no more exporting / importing from different vendors and no more manually processing data!" --> This is awesome. Maybe you should show this graphically. It's almost to hidden for what you are actually telling here. Great sentence.
• "What is the Kano Model?" I think perfect place for this "teaching" section!
• If the tool really delivers what you promise (I'm assuming this ;-) ), than your free tier is wayyyyy to extensive. This tool provides a ton of value - no need to make this free. Actually the value is big enough, to have no free tier at all. Make a 14 day trial with money-back guarantee and a cheap option (10$ per month) where they get your basic offering. For 50$, they get 100 surveys, 20 features, 100 responses and "Call us" for customized number of surveys. Obviously, change the numbers to what you think is better - but in general really, you are wayyyy to cheap. Your premium tier, unlimited surveys for 10$: The value you provide here is at least 300$ worth, or more.
  If you price that cheap, something's wrong with your service, at least that's what people will start to think. Why only 10$? Be confident here, I'd say. If you don't feel comfortable, A/B test your pricing.

And finally, this is a somewhat personal preference: Maybe you can invest a little bit in a better optical design. The page looks not bad, don't get me wrong. But it could look much better, which might help to provide a more professional image.

All in all, great service. Good luck with it.

Hi Will,

The site looks good, and nice work securing a strong domain name for the product as well.

A couple small tweaks:

• End your headline in a period. It’s more confident.
• As a general rule, you should try to avoid using exclamation points. If you think a particular sentence needs emphasis, try flipping the section and using that line as the headline.
• Try a CTA that has more connection to the product experience (as opposed to a task of signing up.) Example: “Start a survey”.
• Make your list text styling the same height as your paragraph text. The slight difference is just enough to throw off readability. Also, the line height for your lists can use some breathing room.
• The supporting copy in each section is a little long—try to be a little more concise.

There’s a lot of content on the page that educates visitors on the Kano model. While this is helpful content it might be better suited under a separate “About the Kano model” so your homepage can focus on your value (understanding where to focus product efforts), your differentiator (quick to use, not having to run the analysis yourself), and how to get started.

Hope this helps, keep building!