Plummail(dot)co - landing page feedback *pleeeeease* :-)

Hey @richardesigns

Have checked it on desktop now.

I feel like your design is in the right direction but there a lot of small minor UI things holding it back from being professional

• The logo text is just a default sans-serif font which weakens the brand
• Your main CTA is to join a waitlist but then you have a big sign in button in the top right. I would deemphasize this - Use a text link or something
• The top layout I don't love, I would look at implementing a 2 column layout similar to the ones here: https://tailwindui.com/components/marketing/sections/heroes
• I'm not really sure what I'm looking at with your CTA image, I would definitely use a product shot here
• Your existing product shots need to be much bigger, you can't see what's happening at all
• The Read More needs to have the pointer cursor (so it feels like a link you can click)

In terms of copy, the structure looks pretty good. Some thoughts:

• "Focus on the conversations that matter most to you." It's hard to visualize what this looks like. Focusing on conversations that matter most to me, doesn't really mean anything to me. Is there a value proposition you could use that would be clearer
• I'm not really sure how Plum Email works? Is it a separate email provider like Gmail? Do I get my own harlan@plummail.com? If so I think you should make this clearer
• I understand why you have broken it down as Action, Structure, and Organise. But these terms don't really mean anything to the average email user (besides maybe organize?). I'm not saying you should throw them out but maybe think about what the average email user is wanting to specifically improve about their current workflow and talk to that
• Under the "Evolving Email" you're introducing 3 new value propositions that aren't really explained. I would stick to 3 only (you have 6 atm) and really drill into them. If it's built to reduce stress then tell me how it's going to reduce my stress

Maybe since the value proposition isn't being clearly told, but the pricing seems pretty outrageous when you compare it to the alternatives like SuperHuman and Hey?