PMAlerts progress (Jan 4): 1,117 users, 820 registered, 223 active, 2 paying, and a partridge in a pear tree 🎵

I've been stashing my weekly updates somewhat privately, but figured you all might be able to learn from my mistakes :).

Here's my weekly KPI snapshot:

I haven't been able to figure out how to use PMAlerts to sell PMAlerts quite yet. This past week, I added a feature that tells me who among my alert results has their DMs open, and that connected me to ~250 Indie hackers / founders. Around 5% of them ended up registering, but the free tier is usually good enough for individual needs. So no revenue impact.

I've been thinking about who I need to target if I want to sell the Startup/Enterprise subscriptions, and how to access them. Maybe:

• PMs at tech companies via LinkedIn + PMAlerts. I've personally observed how little enterprise orgs listen to social media / customer sentiments, and believe it could be a competitive advantage for product teams.
• Marketing + PR agencies via (not sure yet). I wonder if I could make them look good to their clients by giving them a whitelabeled PMAlerts experience that they can provide to their clients.

My goal this week is to find time (on top of my dayjob - gah!) to talk to a handful of these folks about their needs, and how they go about monitoring social media (either for themselves or their clients).

What's especially frustrating right now is that there are so many improvements to make to the tech, but I just don't have time to make them right now (cc @gabe :p). So my top priority is avoiding code until I can get people paying for the product as it stands.

Any feedback on my thinking is welcome!