Poll: SaaS Pricing in USD or EURO?
Hola, Indiehackers ;)
I am a European founder, so naturally, I would like to collect payments in EURO. But looking at my Google Analytics, I see that most of my site visitors come from the USA and other non-EU countries.
I get a feeling that it might be wise to change my pricing from EURO to USD?
But, this might lower my revenue AND cost me conversion rate fees on each sale.
What do you guys think?
Both!
I would support both, let the user switch and try to do an educated guess when they land (i.e. USD for Americans, EUR for Europeans).
Thanks. That would be ideal. Not sure how to make this work though. I am using a WordPress pricing table that links to SendOwl as the payment provider. In SendOwl there is an auto-translation and currency selection. I will take a closer look at this. Maybe it´s still better to switch to USD and have the payment be processed in Euro in the backend.
I'd go with USD, especially since you mentioned your user base is largely US / non-EU countries.
Depending on what payment gateway you're using, you can also show currencies based on their country if you want to go that route (i.e. Stripe: https://stripe.com/docs/connect/currencies)
Thanks for the suggestion. I will look into this.