Posting content to site ≠ promoting
Posting content to your blog ≠ promoting the content 🙃
Posting content is - as the name suggests - posting content.
Sure you might have a few RSS readers, but that's about it.
Come to think of it, do people still use RSS readers? 🤔
If you want your content to reach a wider audience...
You must actively promote it — social media, SEO, existing subscribers, paid campaigns, etc.
I promote my content via Twitter, FB groups, and subscribers + customers.
How do you promote your content?
Posting content is equal to publishing a social media post, blog post, website pages, videos, podcasts etc.
Promoting content is equal to email campaigns, boost posts, paid media, sending your content via whatsapp.
I hope this is clear!
Yes, there are still people using RSS readers. Why? Because you can keep track of your favourite blogs/podcasts directly.
They're certainly in the minority, though.
Definitely agree -- in content marketing, we're starting to see entire disciplines, courses, experts, etc. dedicated to content distribution. Just about everyone is playing in the content game right now. There's a lot of saturation. If you're not distributing your content effectively, no one will read it.
Very well said.
Paid ads on Google / Facebook
Instagram
Facebook
Twitter
even Indiehackers)
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