Pre-Launches Are Mute

When we first launched Wide Angle Analytics ~1y ago, it was already in development for some time.

Following keen advice from IH, during development we set up the landing page, we hired a pro to help us craft the message, and we did set up a signup form.

We pulled one of the oldest tricks in the indie book: the Register button, leading to a waiting list.

We aimed to build an initial list of potential clients.

This was (still is?) widely accepted practice to generate initial demand.

This was way back before the market was flooded with Google Analytics Alternatives, so competition was present, the market was validated, but not overcrowded.

The result:
ZERO. Zero signups. 😜

How was your pre-launch experience?