5
12 Comments

Press Release Distribution

I've been looking at how to submit press releases on my own. It seems there are a ton of services that do this as a one time fee from $100 - as much as you want to pay. Does anyone have any experience with submitting PRs on your own or using one of these services?

on January 7, 2020
  1. 2

    If you are looking to get featured on a news outlet I wouldn't do a press release. I wrote about it here (it was featured on IH as well), it includes the emails that got me on TechCrunch, FastCompany and more: https://www.polidoesntcare.com/blog/how-to-do-your-own-pr

    1. 1

      super helpful thanks!

      1. 1

        happy to help, good luck!

  2. 1

    To be honest, I find that finding sites with good SEO performance and high traffic that would agree to publish a press release for your brand or product takes a very long time and is very difficult for a beginner who doesn't understand outreach at all. I prefer to deal with outsourcing companies that offer complete Write & Publish a Press Release services for business. It's actually much more effective and you will get the result much faster than if you try to do it yourself. I think that the result that I got in the end, after several publications of press releases and the time that I saved on this, is worth the cost of paying the bill for the services of such a company.

  3. 1

    presshunt.co starts from $69/month and gives you access to a database of 550k+ journalists, so this could be a better solution for you.

    1. 1

      That looks interesting. I couldn't understand their pricing though. for $69 a month it looks like I can search and what not but there's no contact info included... not sure what the point of that is.

      1. 1

        Ah ok, so the $69 package includes only social links. You get their emails from $129 plan up. Sorry for the confusion!

        1. 1

          is presshunt your product?

          1. 1

            Nope. I know it from Product Hunt.

  4. 1

    If your press release is boring, nothing will help you, to be frank. Instead of sending massively press release, establish a relationship with a chosen media outlet by sending them exclusive stuff.

    1. 1

      I've heard this is the way to go, but just thought I'd probe about submitting stuff over the wire.

      1. 1

        OK understood, so try at OnePitch: https://onepitch.co