8
9 Comments

Pricing Question

Getting close to launching https://lunarpin.com.

Is my pricing too low for unlimited users?

I see a lot of slack apps that charge per user. Would that be the preferred method? I was going the route of charging a flat fee, however I don't know if this pricing structure is priced too low based on the functionality? Thoughts?

on November 6, 2020
  1. 4

    Do number of users impact your costs in any way? If so, you'll want to accommodate for that. Also, add a 3rd tier (65-75% will choose the middle tier price) and just make your top-tier include the unlimited users. Price your top tier reasonably higher than the other two. This results in a price anchor so your other tiers will be viewed as more accessible.

  2. 3

    First of all, I wouldn't offer unlimited anything.

    It reduces your leverage and latitude in pricing.

    If anyone wants unlimited anything, make it "Enterprise -- please contact" or something absurd like $99-999/mo, so as to aid with price anchoring for your more affordable plans.

  3. 2

    I think given that you are targeting business', I think your pricing is too low, definitely.

  4. 2

    I personally think the price is quite low. I mean, 5 to 10 dollars for a company is just nothing. Especially for companies that have a big enough slack to need your product the most.

    How much do you think your potential customers have as montly budget for tooling and utilities? I don't know but it's probably a few orders of magnitude above your current pricing.

    I think if you're really solving some company's problems with your product –which I think you do–, they wouldn't mind paying $50 or even $100 per month.

    Pricing per user sounds like a good alternative. You'd probably make more profit charging $1 per user and that sounds like a steal.

    Other people are commenting using tiers, which is probably a very nice way to anchor people on higher prices.

    I don't have much experience pricing products and neither I have any data backing my opinion, so take this as just my personal feeling. I'm not sure what'd be a good pricing strategy, but to your question, is your pricing too low, I think it is quite low, yes.

  5. 2

    I'm not sure if the price is too low or not since I'm not in the target market. I'd advice you to do the math, how many customers to do you need to be profitable? Can you handle that support?

    Also, I like that you're charging a flat fee. One less thing for your users to worry about. Helps you avoid the enterprise sales trap too (unless that's what your aiming for).

  6. 2

    My personal view is pricing is too low for unlimited users. I would recommend that you offer 3 plans like less than 10 users, 50 users, and more than 50 or enterprise. I would also recommend you to offer a free version for single user for testing purpose. If they like the features, they will eventually upgrade and also you have their email.

  7. 2

    How does the number of users using your product affects your costs?
    Is a customer with 100 users is the same as a customer with 5 users?
    You can charge per user, include certain amount of users in each tier, etc...
    There are also many cognitive biases your can use to your advantage such as creating a price anchor mentioned by MrJustinF and simplisticallysimple.

    Questions like yours are the way I came up with the idea of Priceive (https://priceive.com),
    You can use it for free to test different price variations to find what works best with your audience.
    If you need any help just contact me.

  8. 1

    Thank you everybody for the feedback! I think I might take to the per user approach. I really appreciate the help. I am getting close to have a beta, so I am very excited to get this launched!