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3 Comments

Problem / Idea validation

  1. So one thing I've definitely struggled with during the various side projects I've worked on is product market fit. Knowing whether or not I was on track or building something that actually solved a problem wasn't easy to figure out.

Luckily, superhuman / Sean ellis provided a pretty solid framework for determining this. The problem with this though is that it's a lot of manual work and typically only constitutes validation at a single point in time. I want to solve this problem through in-app surveys/questionnaires and then auto-analyse the data for the users (although this is solution space so more focusing on the actual problem right now). Currently validating this idea via twitter ads and a rough landing page thrown together using Landen - view it here: Validation Landing Page

  1. The next problem I faced is sending out onboarding/welcome email flows to new users designed to either convert, up-sell or get them using the product. The problem for me, was that I
  • Didn't know the best / cheapest platform
  • All the platforms were incredibly complex with all these different logic flows
  • I didn't know the right copy to use or even how many emails to send in the flow
  • I didn't want to spend a lot of time doing the above

This problem above I decided to park for the time being, although I did get some success when validating this idea, I had about 11 people enter their email on the waitlist for a product which solved all those problems (super simple, easy to use email automation platform, no complex flows, pre designed sequence etc.) which was a conversion of about 9% (the landing page was literally about 10 lines on a blue background)

My question is, is this a problem for anyone else? And if so, would you pay for a solution?

on May 11, 2020
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    I have the problem of needing to set up an onboarding sequence and am considering whether I should build a custom solution or find a third party provider to make implementation easier.

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      Hey @nahart - pretty much the exact same problem I faced. Do you know what your automation flow would look like roughly + what copy would you use? If you actually 3 minutes it would be awesome if you could fill out this 6 question typeform 🙏

      1. 1

        Just filled it out. I'd be happy to see what you come up with