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πŸ‡ Product Fruits - once again redesigned

We've changed the design of the Product Fruits landing page - https://productfruits.com

I would appreciate your feedback.

Thanks!

on April 22, 2020
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    Hey there!

    I'm a product designer in NYC. Happy to give my 2-cents. :)

    Overall the site feels fresh.

    I will say that it was a bit hard to figure out what your company actually does though.

    I would really highlight this statement, since it get's at the core of what you do:
    "Easy-to-integrate onboarding and feedback tools."

    I would even simplify the main messaging and focus on just one of these (on-boarding or feedback).

    Generally speaking your headers should be more informational and less aspirational.

    Take a look at Robinhood, note how each header makes it clear what exactly you'll learn about if you read more:

    https://robinhood.com/us/en/

    Example:

    "Break Free from Commission Fees"

    Compared to:

    "Tools that make your users love your web app"

    This feels too vague, which makes it feel like fluff.

    Hope this isn't too harsh. There's really a lot of good stuff here!

    Take care and stay safe!
    J

    1. 1

      It definitely isn't too harsh! I like the Robinhood example, I'll try to polish the titles. Thanks!

      1. 1

        Awesome, lemme know if there's anything else I can help with!

        --

        Wondering if you could offer some feedback too! (Totally cool if you don't want to)

        I think our site has some issues. I still need to add in more assets that show how the product works.

        Two questions for the current site:

        Is it clear what the product is for?

        Does the site make you want to use the product?

        (I'd prefer honesty over kindness here!)

        http://magicmorning.co/

        1. 1

          Yeah, sure!

          I would choose a different style of images on the top. I mean I like the idea of them and it gives a clear message about your app but my first thought was this app is something for kids - it just looks like it. Also, the mobile phone mockup is too dark, I didn't recognize it for the first time so I didn't know this is a mobile app.

          Otherwise, I like the scrolling effect. I would add more images or illustrations though. Or check https://www.revolut.com/ - they have a nice scroll effect with mobile app screenshots.

          Same with boxes below it - it feels like something is not loading correctly and also I tend to click on them but there is no action so I somehow miss the point of them.

          There is a bug - only "H" of the email in the footer is clickable :)

          Hope this helps!

          1. 1

            Hey!

            Thanks for this feedback.

            Yeah those designers (with the cartoon characters) are from an older version of the app. Agree that it looks a bit too childish!

            I'll be making updating those assets.

            Thanks for the suggestion, I like what Revolut is doing here.

            Thanks for calling out the bug too!